Archive for October 8th, 2015

Meetups, nonprofits, and gift shops – I’ve got my eye on you!

Day 26 of the 5-Week Author Blog Challenge asks me to consider non-bookstore sales venues. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.


Day 26 writing prompt:

What would be the ideal NON-bookstore venue for selling your book? Why? What is your plan to reach out to such a venue to ask about having them carry your book?

Here I go again, forcing myself to do the work! Well, since Stan Finds Himself on the Other meetup_logoSide of the World is part travelogue, part social commentary, and part fiction, it likely has a home in travel and book club Meetups; with organizations that help the homeless, promote artistic ventures, and have any interest at all in dogs; and in airport, train and bus station gift shops.

The Meetups are easy – start with an email to the organizer.

nonprofit partnerThe nonprofits will take some research to determine whom to approach and how to pitch them. The great news is that these kinds of organizations usually have their own social media presence, existing mailing lists, and a publicity mechanism in place. The key is to find the sweet spot of an offer that benefits both the organization and the promotion of #StanTravels. The last thing you ever want to do when approaching a nonprofit about a partnership is to come at them with your hand out. The goal is to bring a win-win opportunity to the table, if not one where they feel they’re getting the better end of the deal.

train station gift shop

Then, there are the gift shops. For those, I will head to their website media rooms, find the names and contact info for their PR folks, and reach out accordingly. This will mean having a professional one sheet for my book ready to go, along with a media kit on my website. Oh, wait – website?!! OK, website.

I’m not there yet, but at least I know the steps I need to take. Time to break out the calendar and make a timeline – especially with the holidays almost upon us!

Where do you (plan to) sell books, other than bookstores?

Please be sure to check in again tomorrow, when I’ll describe the things I am doing to grow my author platform.

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to meeting all kinds of wonderful characters in your waking life!



We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

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