Cover my world…
Next to writing and editing, your book cover is of vital importance, particularly when it comes to marketing your book. For Day 15 of the 5-Week Author Blog Challenge, we explore the book cover design process. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.
Day 15 writing prompt:
Describe your process for choosing and designing your book cover. Who created your cover? How did you find him/her? What do you love about your cover? What might you do differently next time?
A semi-pro, self-trained graphic designer, I decided to give the first draft of my cover for Stan Finds Himself on the Other Side of the World a go. Ha! It was alternately well received, panned, or utterly and completely misunderstood.
The second version was getting closer, but still missing something.
Time to bring in a pro. I gave the first two drafts to my amazing artist friend, Dana Ball, who came back with this. It’s moving in the right direction … I liked the colors and simplicity. Not crazy about the font.
Then this. Now we’re getting somewhere! Too much color and the font’s really hard to read, but I’m liking the concept.
Then, he landed this version.
Compared to all the others, I loved it! It captures the story, is visually appealing, and the sepia tint make it gender neutral – important for a story about a 30-year-old guy. The font is still a bit too difficult to read, though. And as baseball figures prominently in the story, I asked if Dana could add the suggestion of a baseball to the globe. With that, we arrived at the final cover design.
If you’re still in the design process, I recommend you brainstorm your concept first. Sketch it out, if you’ve got even rudimentary drawing skills. Your designer won’t laugh at you – he or she will likely be grateful that you’ve got a direction in mind. Discuss how many concepts they will provide you to start. If your designer has lots of experience with book covers, they should be able to advise you about what will have commercial appeal. Identify your audience: gender, age, academic achievement, social interests – all the demographics and psychographics you need to consider when building your general book marketing plan.
For more book cover tips, see my prior post: 8 Mistakes to Avoid When Designing Your Book Cover. Most importantly – if you haven’t already done so, get started now! Your book marketing is stalled until you have a cover to share with the world.
Please be sure to come back and read my next post, when I’’ll be talking about my biggest challenge with this book…
And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.
Celebrating cover designers, near and far!
We welcome and encourage your thoughtful, courteous comments below.
If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!