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Archive for September 11th, 2015

Smart marketing for a book about suicide prevention

No matter the topic of your book, you are probably looking to increase sales and readership. An email came across my desk 13 hours ago (making it late in the day on Wednesday, Sept. 10 for me in Phoenix) promoting a seriously themed book with a great marketing tie-in: A Different Kind of Same, published in June, is a memoir about a person who lost a loved one to suicide, and Sept. 10th is World Suicide Prevention Day.

different same

Here is the blurb from the SheWrites.com promotional email:

Today is World Suicide Prevention Day. When you purchase a copy of A Different Kind of Same today, 30% of ALL proceeds will go directly to Alliance of Hope for Suicide Survivors, a non-profit organization that provides healing support for people coping with the shock, grief and complex emotions that accompany the loss of a loved one to suicide.

Please join us in supporting this important cause by purchasing A Different Kind of Same today!

Now, I am seeing this email too late to support this specific cause, but if I had an interest in the topic, I would still have bought the book. What’s more – I’m sharing it with you, because maybe you or someone you know do have an interest and can benefit from it.
Not to mention that the author made a few very smart marketing moves with it:
  • She is a perfect example of using a day/week/month theme as a jumping off point for a promotion.
  • She partnered with an organization to make a difference with her book.
  • She partnered with another organization with broad reach to help promote the special. She may have had to pay for that promotional email I read, but was it worth it? You bet it was!

It is not my intention to make light of this very serious topic. But even serious books need well-executed marketing plans. Best of luck to Kelley Clink, and to all who need her very important book.

Laura

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