Archive for August 31st, 2015

Is YOUR book newsworthy?

Continuing our PR theme…

Virtually every author thinks his or her book is fantastic. The reality is that most aren’t – especially (and unfortunately) most self-published books. Authors have great intentions, but they often lack skill and fail to recruit others to fill their gaps. Things like poor spelling, ridiculous grammar mistakes, meandering storylines, absent editing, and amateur cover designs are a handful of the most egregious sins that first-time self-publishing authors commit.

Person read newspaper

That’s not the worst part, though. The worst part is that they so often let their egos get in the way, refusing to even ask for input or advice until they’ve spent boatloads of money and effort, only to find they’ve created a mediocre book. I am a publishing consultant by trade, but I make it a practice not to offer advice unless asked. Many a self-published author has proudly given or shown me a book that I would never recommend, let alone purchase.

This may challenge you a bit, but I’m not willing to sugar-coat things just to make you feel better. That won’t do you any good. Here’s the straight scoop: newsworthy books are good books — usually REALLY good books. Newsworthy books give people — the media, in particular — reasons to talk about them. Newsworthy books won’t sell themselves, but they will lend themselves to word-of-mouth and interviews and retweets.

Here are some questions that may help you discover whether you’ve written a newsworthy book:


  • Is your book the first to point out a trend or raise an issue?
  • Do you have a unique approach for a well-covered subject?
  • Does your book raise thought-provoking questions on an important topic?
  • Does your book offer a behind-the-scenes look at a specific industry, celebrity, organization, or company that would interest the general public?
  • Is your book controversial, extreme, avant-garde, politically incorrect, and/or scandalous?
  • Does your book offer step-by-step instructions to solve a vexing problem?
  • Does your book inspire its readers to make sweeping life changes?
  • Does your book offer commentary on
    and/or a tie-in to an­other popular book/ movie/ TV show?


  • Is yours just another dog story, or is it about a family of ferrets?
  • Are the main characters rich and powerful, or people everyone can relate to, like a school teacher and a truck driver?
  • Do your characters follow traditional gender roles, or is the school teacher male and the truck driver female?
  • Is your book set in present-day America, or is it set in 1950s Havana, Cuba?
  • Do you write about real places, companies, universities, and religions — or go the safe route and fictionalize everything?
  • Is your book overburdened with lots of explanations, or do you use active verbs and descriptive nouns?
  • Are your characters ones bloggers or journalists will relate to?
  • Does your book inspire its readers to make sweeping life changes?
  • Does your book offer commentary on and/or a tie-in to another popular book/movie/TV show?

If you’re starting to realize that your book is less newsworthy than it could be, maybe it’s time for a rewrite.

Here’s to making your book newsworthy!

Laura (AKA Marcie Brock)


We welcome and encourage your thoughtful, courteous comments below.


Want to learn lots more about launching a successful media campaign to help you build your author platform? Book your complimentary 20-minute consultation (phone or Skype). Or get my comprehensive book, The Author’s Media Tool Kit today!

602.518.5376 or phxazlaura on Skype


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