Mistakes to avoid when starting a PR campaign
We’ve been spending some time these last couple weeks discussing PR and how to make it work for you.
Many first-time authors make marketing blunders that cost them sales. While publicity and marketing are different sides of the same coin — getting out the word about your book — the mistakes and successes with each often overlap. If you are a new author about to ignite your first PR campaign, here are a few mistakes to avoid:
- Waiting too long to start planning your PR campaign
- Embarking on a PR campaign without a plan
- Lacking the necessary confidence in yourself or your books
- Having a fear of or aversion to self-promotion
- Letting your discomfort dissuade you from approaching the media
- Thinking you can do it all yourself
- Believing PR isn’t that important
- Assuming your publisher — if you have one — will do all the heavy PR lifting
- Thinking too small
- Failing to budget
- Assuming it won’t take much work to drum up media interest in your books
- Thinking that the reasons readers buy a particular book are the same things that make it newsworthy
- Making one tiny unsuccessful stab at PR and quitting because “It just doesn’t work.”
Here’s to implementing YOUR successful PR campaign!
Laura (AKA Marcie Brock)
We welcome and encourage your thoughtful, courteous comments below.
Want to learn lots more about launching a successful media campaign to help you build your author platform? Book your complimentary 20-minute consultation (phone or Skype). Or get my comprehensive book, The Author’s Media Tool Kit today!
602.518.5376 or phxazlaura on Skype