PR involves telling the STORY of your book and creating RELATIONSHIPS with those who will share it
It’s been a few years since we focused on media releases – and in that time, the “news” has continued to shift. There are fewer papers, more online media outlets – making video hugely important, and bloggers continue to wield a mighty keyboard. If you’ve written a book, one of your primary goals in marketing it is getting the word out about it. And reaching readers en masse is still an important goal that media releases can help you accomplish.
In order for the media to take an interest in you and your book, you must first learn to craft the story of your book(s) and then give the media a reason to help you tell it. This means you must learn to think like a journalist, editor, program director, or media blogger. What kinds of stories interest them? What kinds of experts do they look to for explanations and background information? How can you help make their hectic jobs easier?
If you want to succeed at getting the media’s attention, you must:
- Have a book that is promotable.
- Offer interesting details about your personal background.
- Radiate confidence, passion, and a winning personality.
- Be willing to do whatever is necessary to build your platform.
- Put in the right combination of cash, time, effort, and energy.
- Exhibit exceptional creativity — or have someone on your team who does.
- Understand that sometimes luck is a significant factor.
It is possible to generate media coverage through a news release you write yourself. A well written media release, put in front of the right editor or news programmer at the right time, can generate a story — regardless of whether you hire a PR person to write it for you or you write it yourself. Follow THESE tips to write your own release.
A successful PR campaign involves more than just giving away free downloads/chapters/books, tweeting, making videos, or media release blasts. It is about making a persistent, strategic effort to reach the influencers and get the media coverage that will help you grow your platform and build a following of devoted readers.
In order for your media campaign to succeed, you must view it as a conquerable challenge, not an impossible feat. Begin by building relationships with reporters, producers, bloggers, and others in the media and make yourself an invaluable resource to them. Twitter is a great place to begin.
Here’s to getting more eyeballs on your book!
Laura (AKA Marcie Brock)
We welcome and encourage your thoughtful, courteous comments below.
Want to learn lots more about launching a successful media campaign to help you build your author platform? Get my comprehensive book, The Author’s Media Tool Kit today!