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Archive for October 2nd, 2014

Considering a VIRTUAL LAUNCH? Join us Friday to see how it’s done!

Although it’s always fun to throw a big party to celebrate your book’s release, sometimes this isn’t the most practical thing to do. Maybe your budget doesn’t accommodate a grand shindig. Perhaps you simply don’t have time to plan a big party. It could  be that the bulk of your readers are not in your back yard, but on the other side of the world.

As book tours have moved online, it’s also becoming more common for authors to hold virtual book launches.

Such is the case with my client, Maxine Attong, who is launching her second book, Lead Your Team to Win: Achieve Optimal Performance by Providing a Safe Space for Employees, this coming Friday, October 3 at 9 a.m. PDT. Maxine lives and works in Trinidad but has clients in the eastern U.S. and throughout the UK. For her, a virtual launch makes perfect sense.

What’s Involved

Step 1: Choose a date.

Step 2: Decide the format. We decided to do it as a panel discussion, with Maxine interviewing several other leadership experts who have read and are able to comment intelligently about her book.

Step 3: Invite the panelists.

Step 4: Find a charismatic host. Connie Kadansky is an international sales trainer and a webinar pro, so she’s the perfect person to act as host for this event.

Step 5: Secure a webinar platform and create an account.

Step 6: Schedule the webinar.

Step 7: Start sending out the link to the webinar.

Step 8: Write some turnkey promotions for the webinar that your panelists, raving fans, and inner circle can send out to their own lists to invite more people.

Step 9: Create an agenda for the webinar and send it to the host and panelists.

Step 10: Schedule practice sessions for the panelists.

Step 11: Hold the webinar!

People Involved

  1. Author
  2. Host
  3. Panelists
  4. Webmaster (for adding info about webinar)
  5. Supporters who are willing to share the link
  6. Project manager/consultant, especially helpful if this is all new to you

Turnkey Marketing

Here are a few samples of the turnkey marketing pieces we wrote to make it easy for Maxine’s supporters to help her promote the webinar:

FOR FACEBOOK/LINKEDIN

“A Safe Space is the office version of Las Vegas: what happens in the room stays in the room. This is the place to be weak, Vegasvulnerable, indolent, petulant and indulgent, knowing that whatever is said and done happens in a faraway place that has no bearing on your office/career reality. You always leave with your dignity intact.” (Excerpt from “Lead Your Team to Win,” the excellent new book from @AttongMaxine.) Does your team have what it takes to employ a ‪#‎SafeSpace‬?

Mark your calendar for 9 a.m. PDT this Friday, October 3, and join this fantastic webinar to find out. Click the link to register: www.maxineattong.com/upcoming-events/the-webinar

____________

“The Safe Space is for dreaming. Members dream of the way that they want the organization to look and feel and then plot l-Dream-bigprojects to make it happen. It is the space for the impossible to be converted to possible. It is the team’s think tank. The space is for risk-taking. The leader prompts the team to be ridiculous in its thoughts and go for the big ideas. People come in thinking that failure is an option and leave with the confidence to try and permission to fail.” (Excerpt from “Lead Your Team to Win,” the excellent new book from @AttongMaxine.)

Is dreaming big an option in your office – specifically, within your team? Is it encouraged or discouraged? What might happen if ridiculous ideas were given room to germinate, without being shut down as impractical, impossible, or pipe dreams? In a Safe Space, big dreams are not only possible – they are encouraged. Does your team have what it takes to employ a ‪#‎SafeSpace‬?

Mark your calendar for 9 a.m. PDT this Friday, October 3, and join this fantastic webinar to find out. Click the link to register: www.maxineattong.com/upcoming-events/the-webinar

FOR TWITTER

A #SafeSpace is critical to a well-functioning team: it allows every team member to take risks, learn, grow, and perform at optimal levels.
Is your team working at its full potential? Join this 10/3 webinar to find out:
What is a #SafeSpace? The chance to be yourself, get support & enhance your work life. Join this webinar to learn how! .
Is your team healthy? Would a #SafeSpace improve relationships and morale? Join this 10/3 webinar to learn more:
What questions do you have about creating a #SafeSpace at work? Join this 10/3 webinar to get answers!
My friend @maxineattong has written a powerful book about creating a #SafeSpace at work. Learn more at this webinar:

Tweet: Join us for a great webinar on Friday at 9 a.m. PDT and learn more about the #SafeSpace concept. http://ctt.ec/Zp1Ev+

The SAFE SPACE concept teaches all members of a team the power of respect and allows every team member to take risks, learn, grow, and ultimately perform at optimal levels. I believe Maxine’s book truly has the power to make a difference in many people’s lives because the SAFE SPACE is a place specifically designed for dreaming on the job. Team members dream of the way they want their organization to look and feel, and then plot projects to make it so (kudos to Captain Picard). In the SAFE SPACE, the impossible is converted to the possible. The SAFE SPACE is the team’s think tank, a place for risk-taking. The leader prompts the team to be ridiculous in its thoughts and go for the big ideas. People come in thinking failure is an option, and leave with the confidence to try.

As a leader in the self-publishing arena, I believe in Maxine’s concept. Whether you have an interest in the #SafeSpace or just want to sit in on a virtual launch webinar, I encourage you to register for Maxine’s virtual launch, where she and several special guests will be discussing her book and answering any questions you may have.

In addition to Maxine’s fantastic book, when you purchase on the day of the launch, Friday, October 3rd, you will also receive free gifts from several other leadership trainers and experts, including an eBook copy of my own book, Practical Philanthropy: How ‘Giving Back’ Helps You, Your Business, and the World Around You. Additionally, if you are unable to attend this event as it happens, a recording will be made available for anyone who registers.

We look forward to “seeing” you on Friday!

Laura

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 50 other local authors for this one-of-a-kind book lovers’ Logo w backgroundevent. Several first-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 200 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at HolidayAuthorEvent.com, or spend just $35 for the opportunity to receive an autographed book and dine with several of the authors!

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We welcome and encourage your thoughtful, courteous comments below.

 

 

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