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Archive for July 22nd, 2014

20 marketing questions a smart self-publishing author must answer20 marketing questions every smart self-publisher must ask

Beth Bacon wrote a fantastic post for DigitalBookWorld.com that inspired this infographic. In the interest of not stealing it word for word, I’ve used her concepts but reworded them. Do yourself a favor and read Bacon’s whole post here.

While Bacon suggests that these tips are directed to novelists, I believe they’re equally applicable to nonfiction authors; simply substitute “readers” for “fans.”

While I think all 20 of the questions are important, I’d suggest paying particular attention to:

Question 6 about your book cover – does it fit the mold for your particular genre?

Question 9 about how much time you can realistically commit to marketing your book. The best book in the world isn’t going to sell itself – it will require a marketing plan and the effort to implement it. But it doesn’t have to be all at once. Even a little effort a day, consistently, can make a big difference.

Question 19 about having other authors in your support network. Do you? How supportive are you of them and they of you?

Here’s to a your great marketing success!

Laura

* http://www.businessdictionary.com/definition/opportunity-cost.html

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