January 3 Book Marketing Tips: WRITE things down, and POST your contact info!
OK — these are from the school of “this is so obvious we shouldn’t even have to mention it,” but as I’ve often said before, sometimes the things that seem like they shouldn’t need mentioning are the ones that need the most reminders.
Two incidents occurred yesterday to incite this post:
I was trying to contact a speaker I know to ask if he was available to speak for one of my business groups in February. I’d mislaid his business card, so I thought, Of course his website will have his contact info. Yeah — not so much. Instead of any contact info — even an EMAIL address — his website has one of those contact forms where you type in your question or message and wait for the recipient to get back to you. Sometimes you wait … and wait … and wait.
I understand trying to prevent spam and unsolicited phone calls, but sometimes you need to consider the cost of doing business. Now, this is just my opinion, but I don’t use a spam filter because I don’t want to give anyone a reason to hire the next self-publishing consultant — and that includes making them jump through hoops to email me. I know this happens because I’ve done it, more than once. If you’re going to make me prove myself before I can communicate with you via email, you’d better be worth the trouble. But how can I know that if this is my first contact with you? Same goes for making it difficult to reach you by phone. More than likely, I’m onto the next speaker, plumber, chiropractor, etc. — and so are the people who are trying to reach you.
In this particular incident, I dug through one more bag and found this speaker’s business card, which does contain his contact info. But he’s lucky I had met him in person. What if I’d come across his website and wanted to call him in that moment? No-siree-Bob! I can’t help but wonder how many opportunities this guy misses out on because he’s so difficult to contact.
Last night, the above-mentioned business group held a beer-tasting fundraiser which I helped organize. It was wildly successful, in that we met our $$ goals and everyone who attended had a great time. One thing I know about myself is that writing lists, while almost always beneficial, is not always my strongest suit. Thank goodness my co-organizer for the event is a bit more left-brained than I. She sent me a list of things that still needed to be done the day before the event, prompting me to make my own list. Yesterday, as I was consulting said list, I was sooooooo glad I’d made it. Sure enough, had I not consulted the list, I’d have left for the event without two crucial items that I was absolutely certain I’d remember.
Lesson to you, my Savvy Book Marketer friends: WRITE IT DOWN. No matter what it is, chances are you’re too busy for one teeny, tiny detail to stick, even if you’re certain it will.
In another incident, my niece recently returned from traveling abroad. My forthcoming novel is about a man who travels around the world, so whenever anyone I know tells me travel stories, my ears perk up. In this case, my niece had been to Egypt and told the family a story that was utterly fascinating. I was so fascinated, in fact, that instead of listening intently and allowing the details to implant on the easy-to-access part of my memory, I was busy thinking, That would be a great detail for my novel. I should write it down. Nah — it’s so perfect, of course I’ll remember it. Ask me now what the detail was. Go ahead, ask me. I have absolutely no idea. And neither does Samantha, because the single detail I found most fascinating was just one moment in her months-long journey. Seriously — WRITE IT DOWN!
Here’s to making things easier on yourself!
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