December 5 Book Marketing Tip: Create partnerships with other authors!
Every December for the last 20 years, the NBC affiliate in Phoenix has sponsored the Season for Sharing campaign to attract attention and dollars for local nonprofit agencies that are helping better our community. I propose that you initiate your own season for sharing by researching and reaching out to other authors to see how you can partner with them. It’s tempting, as an author (or creator of any product), to run as far and as fast as possible from the competition. In fact, I’m often the first to champion setting yourself apart from the pack. However, there’s also something to be said for joining forces with the very same pack to pool your resources and creativity to reach a wider audience.
WAYS TO PARTNER
Your partnership could be as simple teaming up to package your romance book with a handful of other authors for a discount.
It could involve creating a joint event with other authors of various genres in your community.
You might cross-promote with another nonfiction author whose topic complements yours on each other’s websites and/or social media sites.
Create your own blog tour by reaching out to authors with similar topics, genres, or interests.
Go in together with fellow authors to create a Tweet Chat (the more people you invite, the better!) or host a contest with joint giveaways.
These are just a few ideas to get your creative juices flowing. If you’ve had success partnering – or come up with an ingenious partnership idea – come back and share it with us in the comment section or via a guest post!
We welcome and encourage your thoughtful, courteous comments below.
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