December 3 Book Marketing Tip: Write a jingle!
‘Tis the season for jingles — both of the physical bell and promotional sorts. So what better time to put together a jingle — or song or ditty — about your book? Corny? Probably. Memorable? It just might be!
Typically, a jingle is set to an engaging tune and designed to be memorable enough to stick in the mind of the listener. Think “Sometimes you feel like a nut,” “Don’t you want to be a Pepper, too?” and “Plop, plop, fizz, fizz.” For those too young to remember them, check out this video for these and other vintage — and still memorable — jingles.
TIPS for WRITING YOUR JINGLE
- Research other jingles. The above-referenced video is a good start, but do your own further research for more contemporary jingles.
- Repeat the title of your book (or an abbreviated version, if it’s quite long).
- Select a light and lively tune. The tempo should be quick and the rhythm snappy, like a march or a cheer.
- Use artistic features like puns, rhymes, and onomatopoeia.
- Keep it simple.
If you’re not so musically inclined, you may want to pull a Weird Al Yankovic and simply create a parody of a current popular tune.
Like the idea of a jingle, but still not feeling like you can do it yourself? Head over to Fiverr.com. Some people will sing a jingle you’ve already created; others will craft one for you! Of course, I’d check their prior work before hiring someone and expecting greatness, but if you’re willing to dig, you can find some stellar artists on the site.
If you actually write a jingle, please come share it with Marcie’s readers in a guest post!
We welcome and encourage your thoughtful, courteous comments below.
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