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Archive for December, 2013

december tip of day

The WordPress.com stats helper monkeys prepared a 2013 annual report for Marcie Brock – Book Marketing Maven. We were quiet for a great deal of this year – and still we managed to snag a few visitors. Woo-hoo!

For example:

The concert hall at the Sydney Opera House holds 2,700 people. Marcie’s blog was viewed about 15,000 times in 2013. If we were a concert at Sydney Opera House, it would take about 6 sold-out performances for that many people to see us!

Click here to read the complete report about how Marcie fared in 2013.

What does this mean for our Tip of the Day? It’s simple.

Everyone is bound to hit a slow point, a time when your time, enthusiasm, and/or know-how just seem to wane – but that doesn’t mean you have pack it in and give up on your dream of creating a book people like so much they tell everyone they know. Pick up where you left off and … keep on keeping on. Keep blogging. Keep writing media releases. Keep updating your Facebook page. Keep tweeting. Keep building relationships with book bloggers in your genre. Keep pursuing speaking engagements. Keep thanking the people who’ve helped you come this far. Keep setting goals!

So what if you fail? At least you’re moving in the right direction – the key word being MOVING.

There’s an old Will Rogers quote that says: “Even if you’re on the right track, you’ll get run over if you just sit there.

What are your marketing plans for 2014? Share your best ideas in the comments section and we’ll put together a post with all of them!

Happy New Year to all!

Laura & Marcie

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We welcome and encourage your thoughtful, courteous comments below.

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Want a professional book cover that doesn’t cost you an arm and a leg? Visit our website Template 5to peruse our selection of 25 book cover templates, and download our complimentary special report, “Book Elements: Organizing the Parts of Your Book” TODAY! 

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december tip of day

December 30 Book Marketing Tip: Share your cover!

I came across this last night on a random (to me) book blog. Thanks to ME Patterson for this great idea!

Ever think about the fact that retailers use consumers as advertisers every day? When you carry that TJ Maxx sack around or reuse a your pic hereChipotle bag for your lunch, you are advertising those brands. Same with t-shirts that bear logos like Nike and Aéropostale. Also true for a John Deere cap or One Direction backpack.

So why not do something similar by giving your fans a chance to keep you nearby? Make a desktop wallpaper version of your book cover and offer free downloads! Do this before your book is released to generate pre-launch interest. Do it for a currently published book to remind your fans about you.

For that matter, if it dovetails with your subject/theme and you have the budget, you might want to opt for a promo product like a beach towel or keyring.

What are your marketing plans for 2014? Share your best ideas in the comments section and we’ll put together a post with all of them!

Happy promoting!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

__________________

Want a professional book cover that doesn’t cost you an arm and a leg? Visit our website to peruse our selection of 25 book cover templates, and download our complimentary special report, “Book Elements: Organizing the Parts of Your Book” TODAY! 

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december tip of day

December 6 Book Marketing Tip: Watch your words!

I attended a networking event today where an interesting thing happened. Within the space of three introductions, two different people used words in a way that caused me to sit up and take notice. The first is a retired school teacher, who stumbled as she said, “I used to teach learning abled … I mean disabled … kids.” I thought to myself, Wouldn’t it be wonderful if we changed our language to reflect this woman’s seeming error? What if, rather than referring to people as learning disabled, we instead began to think of them as learning abled? Yes, it’s a far-fetched idea, but it delighted me enough to write it down.

Another intro passed without incident, and then the third woman spoke. She works in real estate, and I have no doubt that she meant the word REALTOR when she introduced herself as a “re-luh-tor.” But then I started to dismantle that word and realized that she’s probably more correct than she realizes – because doesn’t every successful REALTOR need to be a relater?

impossible

Sherry Anshara is a Phoenix-area author, medical intuitive, and energy healer who frequently dissects words in this way. She refers to the practice as “wordology.” If you’ve never stopped to think about your words, I encourage you to take some time out to do so. And not just as they relate to marketing your book, but as they relate to the totality of your life, your book, your business, your relationships.

Here are a few  simple word messages we can deconstruct:

The disease we experience in our bodies comes from being in dis-ease.

Change IMPOSSIBLE to I’M POSSIBLE.

Change NOWHERE to NOW HERE.

If you want to explore this concept a bit on your own, you can use WordPlays.com (or many other similar sites) to plug in a word or phrase and see what kinds of smaller words it contains. Just for fun, I put in my name – LAURA ORSINI – and it returned 287 words. My favorites? SAUNA and AURORA.

The more you pay attention, the more you’ll begin to see the words within the words, and how quickly the message – and your perception – can change when you alter your perspective just a bit.

Happy wording!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Getting ready to launch your book? Be sure to visit our website to download our complimentary special report, “Anatomy of Book Launch TODAY!” Even if you’re not a novice and have a book launch or two behind you, this report will give you the timeline to help you experience even more success.

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december tip of day

December 5 Book Marketing Tip: Create partnerships with other authors!

Every December for the last 20 years, the NBC affiliate in Phoenix has sponsored the Season for Sharing campaign to season for sharingattract attention and dollars for local nonprofit agencies that are helping better our community. I propose that you initiate your own season for sharing by researching and reaching out to other authors to see how you can partner with them. It’s tempting, as an author (or creator of any product), to run as far and as fast as possible from the competition. In fact, I’m often the first to champion setting yourself apart from the pack. However, there’s also something to be said for joining forces with the very same pack to pool your resources and creativity to reach a wider audience.

WAYS TO PARTNER

Your partnership could be as simple teaming up to package your romance book with a handful of other authors for a discount.

It could involve creating a joint event with other authors of various genres in your community.

You might cross-promote with another nonfiction author whose topic complements yours on each other’s websites and/or social media sites.

Create your own blog tour by reaching out to authors with similar topics, genres, or interests. 

Go in together with fellow authors to create a Tweet Chat (the more people you invite, the better!) or host a contest with joint giveaways.

These are just a few ideas to get your creative juices flowing. If you’ve had success partnering – or come up with an ingenious partnership idea – come back and share it with us in the comment section or via a guest post!

Happy partnering!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Getting ready to launch your book? Be sure to visit our website to download our complimentary special report, “Anatomy of Book Launch TODAY!” Even if you’re not a novice and have a book launch or two behind you, this report will give you the timeline to help you experience even more success.

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december tip of day

December 4 Book Marketing Tip: Get noticed with a spot-on promo piece!

Saw a great story the other day about the author of a book called Praying Drunk who is using personalized shot glasses as praying drunkpromos pieces for his novel. What a perfectly tailored concept piece to use for a book promotion! Granted, almost any promo item you decide on is going to cost you some green (on the site I checked, shot glasses range from 97 cents/unit to $4.50/unit with a minimum of 36). So if you’re going to spend the money,  be sure to do something that will set you apart.

IDEAS

Your crime thriller might be served by mini-handcuffs.

Use a beach ball or flip-flops to promote your summer/beach romance.

Promote your dog training book with a mini-fire hydrant or personalized dog biscuits.

Give away Sharpie pens to promote your book about famous autographs.

Pass out real, ceramic, or stress reliever fortune cookies to promote your Chinese cookbook.

The ideas are endless. The important thing is that the item be memorable, something the user will show to others and talk about. It can also be helpful if the promo item is something practical that the user will  keep around. Need a resource for your promo products? My friend Helen Goldman is a goldmine! Put on your thinking cap – then come share photos of your promo product with us via a guest post!

Happy promoting!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Getting ready to launch your book? Be sure to visit our website to download our complimentary special report, “Anatomy of Book Launch TODAY!” Even if you’re not a novice and have a book launch or two behind you, this report will give you the timeline to help you experience even more success.

Anatomy of a Launch Cover

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december tip of day

December 3 Book Marketing Tip: Write a jingle!

‘Tis the season for jingles — both of the physical bell and promotional sorts. So what better time to put together a jingle — or song or ditty — jingle bellsabout your book? Corny? Probably. Memorable? It just might be!

Typically, a jingle is set to an engaging tune and designed to be memorable enough to stick in the mind of the listener. Think “Sometimes you feel like a nut,” “Don’t you want to be a Pepper, too?” and “Plop, plop, fizz, fizz.” For those too young to remember them, check out this video for these and other vintage — and still memorable — jingles.

TIPS for WRITING YOUR JINGLE

  • Research other jingles. The above-referenced video is a good start, but do your own further research for more contemporary jingles.
  • Repeat the title of your book (or an abbreviated version, if it’s quite long).
  • Select a light and lively tune. The tempo should be quick and the rhythm snappy, like a march or a cheer.
  • Use artistic features like puns, rhymes, and onomatopoeia.
  • Keep it simple.

If you’re not so musically inclined, you may want to pull a Weird Al Yankovic and simply create a parody of a current popular tune.

Like the idea of a jingle, but still not feeling like you can do it yourself? Head over to Fiverr.com. Some people will sing a jingle you’ve already created; others will craft one for you! Of course, I’d check their prior work before hiring someone and expecting greatness, but if you’re willing to dig, you can find some stellar artists on the site.

fivrr jingle

If you actually write a jingle, please come share it with Marcie’s readers in a guest post!

Happy jingling!

Laura

RESOURCES:

http://blog.discmakers.com/2011/11/12-tips-for-writing-and-selling-great-jingles

http://www.ask.com/question/how-to-write-a-jingle

http://www.bbkingmuseum.org/Websites/bbkm/Images/JINGLE%5B1%5D.pdf

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Getting ready to launch your book? Be sure to visit our website to download our complimentary special report, “Anatomy of Book Launch TODAY!” Even if you’re not a novice and have a book launch or two behind you, this report will give you the timeline to help you experience even more success.

Anatomy of a Launch Cover

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december tip of day

December 2 Book Marketing Tip: Sometimes truth in advertising works…

Last night, a scruffy kid stopped me as I was leaving the drug store and heading for my car. I’m not the best estimator of young men’s ages, but 123 scruffy young manI’m guessing he was between 19 and 25. Given the way he sidled up to me, I thought he was going to ask for money, and quickly considered whether I’d give him the $5 bill I knew I had in my purse. But he didn’t ask for money. He startled me with his forthright query:

I’m trying to get a bottle of liquor, but I lost my ID last night.

I immediately chuckled and wished him luck. I declined to help him out, but was nevertheless impressed by his honesty. And, I have to assume, it probably was not long before someone was willing to get the guy his spirits.

Marketing, advertising, and selling in general have a pretty poor reputation in the world, more than likely because so much of it is deceptive and manipulative. However, the definition of marketing includes none of the above. The definition from the American Marketing Association boils it down quite concisely:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

As the young man who asked me to buy him booze learned, truth alone isn’t always enough. But it’s a good start!

What truth can you proclaim that will set you, your book, your expert subject matter apart from the rest of the pack?

Happy holidays!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Getting ready to launch your book? Be sure to visit our website to download our complimentary special report, “Anatomy of Book Launch TODAY!” Even if you’re not a novice and have a book launch or two behind you, this report will give you the timeline to help you experience even more success.

Anatomy of a Launch Cover

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