Archive for April, 2013

Are you planning for SUCCESS, or planning to FAIL?

It’s been a while, but I’ve written a number of posts in the past about mindset — the reason being that it’s an immeasurably difficult uphill battle to succeed without a positive one.

Here’s a tiny case in point:

I am a member of the Facebook group, “The Writer’s Tools.” Mondays in the group are Marketing Mondays, and members are encouraged to share marketing ideas, links, blogs, and articles. So I shared a great idea I heard recently from a fantastic new business connection:

If you’re giving a presentation to a smaller group, you’ll increase your sales by as much as 40% if you put a book on every seat BEFORE the talk begins. People have a chance to look at the book. You mention a passage from a particular page during your talk. And then at the end, you say, “If you want to purchase the copy you’re holding, just pay So-and-So at the back of the room. If you don’t want it, just leave it on the chair when you go.” Sure … you may lose one or two that walk out the door – but you’d probably give those away anyway. And you’ll more than make up for it in increased sales. Idea courtesy of Jason Nast.

Here are the two responses so far:

ED: Great idea Laura. I would have to hold myself in check and not go all Oprah… “And YOU get a book, and YOU!” But if I could contain myself this would probably work brilliantly.


DANIEL: Let’s say you paid out of pocket for 100 copies of your book for such an event and everyone left afterwards without buying a copy, what would you do with those books? Give them away for free, donate or something else.

It’s pretty obvious, isn’t it, which of these authors is planning to succeed, and which is planning to fail? Please, please, please don’t let yourself be in the “planning to fail” category. So what if you haven’t sold a book yet and you’ve been at it for a year? Who cares if you’re the only one who seems to believe in your dream so far? Get out of the mindset that is prompting you to self-sabotage and look for reasons to fail!

Instead, try one or more of these ideas:

  • Write affirmations about your success — first person and in present tense. Readers are flocking to buy my book, as opposed to Readers will flock to buy my book.
  • Paste those affirmations all over your house, your car, your computer, your cell phone and repeat them to yourself continuously.
  • Cut out photos that inspire you and create a vision board that denote success to you: a person signing books, books on a shelf at a bookstore, a large number in your checking account, goal destinations for public speaking events.
  • Watch movies, read books, visit social media sites, and drink in images that reinforce SUCCESS thinking.
  • Sign up to receive daily inspirational messages via email.
  • Find a Meetup group of like-minded writers who will be your support network.
  • Rejoice with EVERY success, even a single book sale.

It may take some effort, but you CAN shift your mindset from why you won’t succeed to why you will. If you have other ideas that you’ve implemented to help steer you toward success, please share them in the comments section below.

Here’s to your SUCCESS MINDSET!



We welcome and encourage your thoughtful, courteous comments below.


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