56 ways to use video to promote your book and/or business
We haven’t paid much attention to video yet – but trust me, we will! Of course we reviewed some of our favorite book trailers, which is one very important way for an author to use video. However, there are many others.
The list below, much of which is borrowed from Media Pro Productions, includes a wide variety of video uses. Some of these may or may not directly apply to you as an author. If your book is an extension of your business, many will apply. However, if you’re the author of a novel, memoir, or other less business-oriented title, you may have to stretch to find applications. The goal isn’t for you to take this list and go out and make each and every video on here. It’s to get you thinking about new ways to use video that may never have occurred to you before.
If you’ve been using video for a while, please share the link for your YouTube channel (or other website feed) below in the comments section. And if you’ve got great ideas that aren’t on this list, please share those, too!
1. Video testimonials
Product and Service Promotions
6. Product presentations
12. Company overview
Training and Support Videos
18. Training videos
Internal Communications Videos
24. Internal communications
|Advertising, Marketing, and Promotions
PR Support and Community Relations
33. Video media releases
36. Public service announcements
37. Cause-related promotions
38. Event presentation video
42. Author bios for signings/events
45. Contest and giveaway promotions
46. Partnering with other authors
47. Speaking promotions
48. Tie-ins for holidays or special events
49. Recruitment videos
We welcome and encourage your thoughtful, courteous comments below.
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