Archive for February 3rd, 2013

A Superbowl Challenge for book marketers

Last year for the Super Bowl, we re-ran a post from 2011:  Top 10 Lessons Authors Can Take from Watching the Super Bowl. Here’s the thing … neither my husband nor I are huge fans. We’ll be watching, but we’re anything but rabid followers. And since Marcie has followers and readers all over the globe, I’m sure there are some of you out there who are even less interested in American football than we are.

Nevertheless, it’s good to be able to go where the crowds are. If you can find a way to tie your book to the Super Bowl (or topic du jour), by all means, get in on it! But you’ve got to do it with some aplomb and grace. If you’re forcing the topic, it might simply be better to make the Big Game the focus.

Here’s the thing to keep in mind: every Facebook post, Tweet, or blog needn’t be about your book! In fact, if all you ever write about is your book, you may bore people. Your interest in the Super Bowl, Valentine’s Day, or the latest season of American Idol gives you something to write about other than your book, creating the appearance of a well-rounded author – not an author whose every waking utterance is in promotion of your book.

So here’s my challenge:

Keeping in mind the 10 Lessons from last year’s post (BELOW), what clever, creative, or interesting observations about today’s game can you make on Facebook, Twitter, or your blog?

Sure, everyone else may be commenting, too, so what do you see or notice that’s a little different?

And how can you extrapolate this to life at large? How can you bring details from your ski vacation into your marketing efforts? Grandma in the hospital recently? Did you learn something from that experience that could benefit your online audience? Make chocolate chip cookies with your little ones recently? How about sharing your recipe or memories from your own childhood with your readers? The idea is to be relatable. Tell stories that make you, the author, a real person to your readers, friends, and followers.

Here are our 10 Super Bowl Marketing Lessons for Authors:

  1. It takes guts and conditioning to make it to the top.
  2. The best team doesn’t always win.
  3. Good coaching matters.
  4. Getting on the field and making it to the endzone … two entirely different things.
  5. Sometimes you have to take a risk.
  6. When you fall down, get up quickly.
  7. Rabid fans help enormously.
  8. Get creative with your advertising.
  9. Throw a big party!
  10. The whole world is watching you.

Happy Super Bowl Sunday! If you accepted the Challenge, come back and share your posts with us in the comment section below!



We welcome and encourage your thoughtful, courteous comments below.

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