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Archive for January, 2013

A skincare company’s Times Square lesson for book marketers

If pressed, I guess I’d have to admit my husband and I are more homebodies than going-out-bodies. We thought about going to Niveafind some live music on New Year’s Eve but decided we’d enjoy our own company (and that of our dogs and cat) more than screaming to be heard at a club or toasting with happy drunks at a bar. So we joined many around the world doing what I never did in person all the time I lived in the NYC area: we watched the Times Square ball drop.

If you watched the same scene (this year or last year),  you likely noticed a sea of blue, in the form of balloons and felt hats provided to New Year’s Eve revelers by the skincare company Nivea. With this kind of creative marketing (OK, so they biffed on the Rihanna idea, but even that was definitely a clever plan — and you can’t succeed if you’re not willing to take some risks), it’s no doubt why this company has a significant global presence and market share.

They even have a great YouTube video explaining the process involved in prepping and disseminating the New Year’s goodies.

squeeze balls from PrimoPromos.biz

What’s the takeaway for you, a self-published author? OK — so you don’t have a multimillion dollar marketing budget to get yourself in front of an audience of billions. But how can you replicate this idea on a smaller scale? What kind of giveaway might you distribute to a sizable crowd at an event with media coverage? What would get the Tweeters in your audience buzzing? Whether it’s giving T-shirts with your book cover and LINK to a group of volunteer trash collectors  along a busy roadway (an investment of less than $100) or putting your book cover and LINK on a faux baseball that you hand out after an MLB game in your city (an investment of less than $500), you can garner more visibility than you may think.

It’s the start of a brand new year, the perfect time to put on your SBM* hat and get busy coming up with some creative ways to market YOUR book. Watch this space … I feel a contest coming!

Happy marketing …

Laura

*Savvy Book Marketer
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We welcome and encourage your thoughtful, courteous comments below.

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Ready to make your dream of writing a book a reality? The Empowering Women Writers program will walk you through all the steps, at your pace and on your schedule! Launching January 15, 2013!

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Book Marketing Goals Pyramid – Breaking the process down into bite-sized bits

So after yesterday’s Writing Goals Pyramid, you pretty much had to know we’d be applying the same principal to book marketing, right? And voila book marketing goal pyramid… here it is. The fact is that book marketing is an ongoing process. It should properly begin as soon as you decide to write your book, and continue until you decide you don’t want to do it anymore (or forever – whichever comes first). I know a gal who wrote a book almost 10 years ago, and she’s still booking seminars and classes all over the country based on that one book. How is that possible? Because she never stopped marketing it.

The first step is setting an overall goal. Yours could be a number of books sold, or it could be hitting #1 on Amazon. Whatever it is is probably achievable if you’re willing to do the work to get there.

Next we move to monthly goals. Again, adjust this pyramid for your schedule and your needs. This chart gives you an overview of many of the steps you can (and should) use to market your book, but there are certainly other approaches that are not listed here.

My favorite step on the Weekly section is “Offer a giveaway.” With eBooks, that’s easier than it’s ever been before, but if you’re printing hard copies, be generous in giving those away, too. It will come back to you – I promise! You might want to investigate a service like Rafflecopter.com to help you manager your giveaway processes.

Lastly, we have daily goals. You’ll notice these are less about the marketing, per se, and more about creating a success mindset. That’s because ALL of your success stems from your belief that it is possible. So on a daily basis, take steps to foster the most positive environment in which to grow your success thought garden.

By the way, we’re participating in BlogHer’s January National Blog Posting Month Challenge … to write and post 1 original blog post per day. You can read posts from other participating blogs by clicking here.

Here’s to a brilliant and successful 2013!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Ready to make your dream of writing a book a reality? The Empowering Women Writers program will walk you through all the steps, at your pace and on your schedule! Launching January 15, 2013!

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Writing Goals Pyramid – A great way to chunk down your writing goals into manageable bits

There’s no time like New Year’s Day to make goals for the year. Personally, I much prefer setting goals to making resolutions. Here’s a new idea forwriting goal pyramid planning the goals to write your book, the goal pyramid. Goal pyramids are about chunking big projects down into manageable pieces. Here’s how you can apply the concept to writing and publishing your book.

First you explore your overall goal.

Generally speaking, the next step is identifying monthly goals. However, in the case of writing a book, your outline and research will likely come before you start approaching your monthly goals. Next you’ll identify your monthly goals. Then you’ll break the monthly goals down into weekly goals, and the weekly goals into daily goals.

Keep in mind, this is not a hard and fast plan; yours could (and should) differ, depending on your timeline and process. The important thing is to set goals and make a plan to stick to it.

For more writing goals inspiration, check my Pinterest board: Writing Goals … Get Some!

By the way, we’re participating in BlogHer’s January National Blog Posting Month Challenge … to write and post 1 original blog post per day. You can read posts from other participating blogs by clicking here.

Here’s to a peaceful, prosperous 2013!

Laura2013

 

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Ready to make your dream of writing a book a reality? The Empowering Women Writers program will walk you through all the steps, at your pace and on your schedule! Launching January 15, 2013!

Read Full Post »

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