For rapidly changing topics, a blog might be more useful than a book
Here’s the thing I’ve noticed about my blogging: I’m better at it (more consistent) when I have a theme and something of a schedule. This sporadic, find-a-suitable-topic stuff doesn’t really work for me, especially when I’m super-busy with client work or preoccupied with getting my website updated or building a new offering or promotion. That said, I’m working up a series of topics around the idea of integrating your social media. I’ll post the topics here as soon as I’ve got them in something of a final form.
In the meantime, a friend of mine asked a great question today about which social media book I recommend. He’d recently come across a less-than-flattering review I wrote of the 2010 “updated” version of The Social Media Bible.
These authors have a lot of nerve putting a 2010 publication date on this book and then, on p. 27, writing:
“MySpace is currently the biggest and most popular social network on the Internet and has more than 185 million members.”
By certain figures, Facebook hit 500 million users in Sept. 2010.
Yes, there’s good info in here … but I’m wary of ANY of the statistics.
As I was looking through the reviews today, I discovered that my comments were mild in comparison to those of several other disappointed readers who complained of irrelevance, too much self-serving promotion, “tools” that didn’t include any how-to information, and the offering for “free” gifts that was just a sales page designed to get you to buy a $200 program.
I think part of the danger lies in setting oneself up to write a “bible” (or Dummy’s book or Idiot’s Guide) on any subject that’s constantly changing, like social media. New information, platforms, and ways to use social media are emerging DAILY – so virtually any book on the subject is obsolete by the time it’s printed or even hits distribution as an eBook. Likewise with almost any aspect of technology and many medical topics.
What’s the lesson for you, our dear SBMs? Make sure you double and triple-check your facts, links, and resources. If you’ve got a data-filled book with lots of changeable information, this probably means hiring a team of proofreaders and fact-checkers.
Here’s to accuracy in reporting!
* Savvy Book Marketer
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