Archive for September 5th, 2012

Setting networking goals will improve your results

You probably wouldn’t ask someone to marry you on the first date or respond well to someone who popped the question after one drink. Well, networking is like business dating, so don’t go in expecting to “close the deal” or sell a bunch of books.

The smartest way to view a networking event is as an opportunity to meet new people and get to know a little about them. Later, you can decide if and how you’d like to further the relationship. You will make the most of the opportunity if you are upbeat, receptive, and willing to make the first overture.

One of the best ways to get more out of your networking meetings is to set goals or intentions before you go. You know what a believer I am in the law of attraction, right? Well, networking is a great way to see it in action. By setting an intention for the outcome(s) you want to achieve ahead of time, you’re already on your way to achieving those results!

Here are just a few types of goals you might set when going out to do some business dating.

  • Meet 5 new people.
  • Introduce 3 people who don’t know each other.
  • Take a break from writing for a while.
  • Talk with someone other than the UPS guy.
  • Provide a testimonial for your graphic designer.
  • Get a referral for an expert you’re looking to hire.
  • Take a guest with you.
  • Enjoy a nice lunch.
  • Have fun!

These are just a few ideas to get you started. I encourage you to think about your own goals as an author. What are the outcomes you’d like to achieve through your networking? Decide, set your intentions, and then watch the magic happen!

Next time, we’ll talk about what it takes to be engaged and engaging.

Happy business dating!



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There’s still time to get in on our 10-week program: SOCIAL MEDIA FOR AUTHORS. It starts Sept 5 and goes for 10 consecutive weeks. Sign up for single classes or pay for all 10 and receive a 25 percent discount. Week 1: Facebook Fan Pages (9/5/12); Week 2: Twitter (9/12/12); Week 3: LinkedIn (9/19/12); Week 4: Pinterest (9/26/12); Week 5: SlideShare (10/3/12); Week 6: YouTube (10/10/12); Week 7: StumbleUpon (10/17/12); Week 8: Ning (10/24/12); Week 9: Blogging 1 (10/31/12); Blogging 2 (11/7/12).

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