Archive for July 2nd, 2012

Grab your flag, sparklers, and bunting – July 4th book marketing ideas!

(Please click on image to enlarge.)

Well, Independence Day falls on a Wednesday this year. That means you either get a gloriously long weekend – or you get an extra day off in the middle of the week. Either way, it’s a perfect opportunity to market your book, regardless of the topic! Freedom, history, and patriotism are just a few of the themes of this holiday. Your job is to find the natural tie-ins and leverage them as best you can.

If these it”s too late to use thes ideas THIS year, keep them on hand for next year and/or decide NOW how you can apply some of them to the NEXT HOLIDAY or seasonal event. We’ve got a few coming up between now and the end of the year:

  • Back to School (August/September)
  • Labor Day (September 3)
  • Halloween (October 31)
  • Election Day (November 6)
  • Veterans Day (November 11)
  • Thanksgiving (November 22)
  • Hanukkah (December 8-16)
  • Christmas (December 25)

Remember, the ideas here are just suggestions. Your goal should be to try them out and see what works for YOU. Even better, though, would be to use this list as a jumping off point, getting really creative and coming up with your own unique book marketing strategies!

Have a wonderful July 4th holiday!

  1. Get out that digital camera for your own holiday celebration. Your readers want to CONNECT with you. You don’t have to take them on a detailed tour of your home or interview every relative at the family picnic … but giving them a glimpse of your life so they can feel closer to you will go a long way toward building rapport and a lifelong fan.
  2. Purchase or dust off your banner, head to the dollar store for an Uncle Sam hat, and get yourself a spot in your local Independence Day parade. If vendor booths are available, you may be the only author there!
  3. Host your own Independence Day event. Sponsor a pancake breakfast at a local restaurant or do a holiday book signing at the flag shop.
  4. Drape your car with red,white, and blue bunting and a big sign with your book cover and website on it. Don’t be afraid to BE memorable!
  5. Make sure to carry business cards and/or postcards with you at all times so that you can hand them out when you meet new people. Leave them behind at coffeehouses and shops that allow it.
  6. Give away free flags at your book signings. This tip doesn’t have to be limited to July 4th. Find flags for all the holidays – or that match the theme of your book. Put your website on them somewhere so they serve as ongoing reminders of how to find you.
  7. Use www.GotPrint.com to send holiday postcards to those on your list for whom you have mailing addresses.
  8. Use your blog or social media sites to give away a couple free copies of your book to celebrate the holiday. Throw in a couple 4th of July bookmarks with your website and contact info.
  9. Write an article for your community newspaper, tying your book to local Independence Day traditions. You may have put on your creative thinking cap, but as an SBM, I know you can do it! (Note – most small monthly papers have about a 2-month lead time, meaning that’s how far in advance of publishing they need to receive the article.)
  10. The 4th of July is all about picnics and comfort food. Come up with a dozen of your favorite recipes (if they’re related to your book, all the better) and put together a little pamphlet or eBook to give away for free via your website, blog, or social media platforms. Write a media release about the recipe book giveaway.


*Savvy Book Marketer


We welcome and encourage your thoughtful, courteous comments below.


There’s still time to get in on our 10-week program: SOCIAL MEDIA FOR AUTHORS. It starts July 18 and goes for 10 consecutive weeks. Sign up for single classes or pay for all 10 and receive a 25 percent discount. Week 1: Facebook Fan Pages (7/18/12); Week 2: Twitter (7/25/12); Week 3: LinkedIn (8/1/12); Week 4: Pinterest (8/8/12); Week 5: SlideShare (8/15/12); Week 6: YouTube (8/22/12); Week 7: StumbleUpon (8/29/12); Week 8: Ning (9/5/12); Week 9: Blogging 1 (9/12/12); Blogging 2 (9/19/12).

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