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Archive for May 30th, 2012

All about the alliteration…

As I was musing over ideas for today’s post, I started doodling and making notes about the random thoughts that popped into my head. As it turns out, three of those thoughts began with the letter P: planning, polarizing, and paying. So it doesn’t take a cryptographer to figure out how the rest of the post unfolded.

The thing is, there is power in word play. As Simon Smith notes in a post for Right Spot Media:

To some, the connection between a strong brand and the repetition of sounds might seem farfetched. But researchers have studied the impact of alliteration and found that it may indeed aid memorability. In fact, studies have shown that alliteration is such a powerful mnemonic that providing students with alliterative sentences can help them more easily learn a new language.

Consider some very popular name brands:

Best Buy

Dunkin’ Donuts

Krispy Kreme

PayPal

Volvo

Weight Watchers

Phillip Davis of SmallBusinessDelivered.com notes the efficacy of alliteration in branding small companies, as well:

We made use of this technique with one of our clients: Park Place Garage. Not only did the name have alliteration with the two Ps, but it also contained a double entendre (Park Place is both a place to park a car and a name associated with high end real estate).

So here’s my stab at an alliterative alphabet of writing- and marketing-related phrases. Some are even whole sentences unto themselves! One thing to note: alliterative sounds needn’t all contain the same letters. Also, you can carry the alliteration through internal syllables.

Authentic authors aspire to achieve astute audiences.

Bountiful branding builds your business.

Conscious consistent connection creates continuing contacts.

Drip e-mail develops dedicated devotees.

Editing enhances your exposition.

Funky freelancers fulfill fantasy niches.

Good graphics generate great get-up-and-go.

Hot headlines hit hard.

Internet interest is increasing by the hour.

Journalists justify juggling jewels and junk.

Clever keywords capture knowledgeable niches.

LinkedIn allows a legitimate look at one’s work life.

Messaging makes media move.

No longer neophytes, Larsson fans await the next new novel, unaware there will be no more.

Once you overcome the obstacles, Outlook offers many opportunities to achieve your e-mail objectives.

A promising platform is the first step to prestige.

Quixotic quips … quick questions … quite the quandary.

Readers are ready to reel in this old writer’s ruminations.

Sentence structure will set your essay to sink or swim.

Trendy taglines transform text without trickery.

Once uniquely useful, Facebook has become ubiquitous and unoriginal.

Vocal variety creates vibrancy.

WordPress wizards write regularly.

eXcellent designers employ eXtreme devices.

Youthful yearning is a customary storyline in YA fiction.

Zippy zingers zap the readerz’ eyeballz.

OK, tell me what you really think. At least I had fun with it! If you decide to try it yourself and come up with anything really outstanding, please come back and share it with us in the comment section below!

Happy alliterating –

Laura

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