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Archive for May 25th, 2012

Consistency: The key to LUCK in the book business

Today I was invited to contribute a tip for Mike Michalowicz, the Toilet Paper Entrepreneur, on this topic:

How do you improve your luck (the odds) in business?  Do you have a single rule or tip that serves you the best in having things go in your favor?

My response:

There’s no better key to achieve success in business than consistency in all things. When you meet new people, follow up immediately EVERY time. When you’re building your social media presence, be there on a REGULAR basis. Using a blog to make a name for yourself? Post frequently and CONSISTENTLY. Be careful not to spread yourself too thin in terms of trying to do it all. Then, increase your luck by creating a pattern or plan and being consistent about it.

Let’s expand just a bit.

When you meet new people, follow up immediately EVERY time. One of the places more business people miss out on opportunities (i.e., sabotage their own luck) is by failing to follow up promptly. Whether it’s a new person at a networking event or the opportunity to speak, an amazing number of people let those opportunities fly right out the window by hesitating or taking too long to respond. Be the early bird and nab that client, speaking gig, or other opportunity!

When you’re building your social media presence, be there on a REGULAR basis. This means that instead of making a sporadic showing on all your various social media sites, you create a plan and contribute consistently. A participant in the Author Blog Challenge Facebook group shared this post from Search Engine Watch about how to create a social media calendar. Most useful if you want to be as effective as possible with your social media presence.

Using a blog to make a name for yourself? Post frequently and CONSISTENTLY. OK, if you’ve been reading the Marcie Brock blog for a while, I’m preaching to the choir on this one. If you’re new here, expect to hear it again and again. It’s frequent, regular posting, combined with the use of good keywords, that will help you make a significant impression on the search engines.

Be careful not to spread yourself too thin in terms of trying to do it all. If you’re a one-woman show, you’ve got to be sensible about your time and efforts. Increase your “luck” by creating a pattern or plan and being consistent about it.

Happy luck-making!

Laura

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In honor of our 1-year anniversary (May 2, 2012), we’re hosting the Author Blog Challenge! It starts June 2 and is open to published authors, authors-in-progress, and would-be authors. Come check us out and register today!

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