Archive for April 30th, 2012

17 tips for marketing your author blog

Bloggers participate in an average of 5 activities
to drive traffic to their blogs.
— Adam Singer

We’ve been on this blogging topic awhile now, but it occurs to me that we haven’t given you an aggregated list of ways to publicize your blog to the world. While most of these tips would apply equally to your website, the most important tip of all is that you ACT on them!

  1. Post Regularly. Yes, I am aware that I sound like a broken record, but you’ve got to post regularly if you want people to find and read your author blog.
  2. Stand Out with a Unique Look. You don’t have to spend a ton of money on it, but make sure your blog has a great look that is unique from all the other author blogs out there. This means, more than just adding your book cover and/or head shot. At the very least, use a custom header that reflects your colors, fonts, and brand. If you can do your own graphics, great. If you can’t – it will be worth it to find a professional to help you create a finished look that is different and eye-catching.
  3. Write a Clever Tagline. Most blog platforms have a place for you to create a tagline. Use this to share a short, keyword-rich description of your author blog.
  4. Proper SEO. Much like your website, your blog needs you to tend to it and manicure it in order for you to see real SEO results. This means proper tagging, intermittent use of bold and italics within your posts, good titles, and a dazzling resource box, at minimum.
  5. Link to Other Bloggers. A great way to boost your own blog traffic is by linking to other blogs you like that are relevant to your book/topic. You may love your friend’s gourmet cooking blog, but unless she’s written a cookbook, linking to her is going to be much less effective for the SEO on your dog obedience training blog than to other animal-themed blogs.
  6. Comment, Comment, Comment. Regularly write smart, relevant comments on other people’s blogs and be sure to include a link back to your own blog.
  7. Reward Your Readers. Our blog does a pretty good job of filtering out the spam comments. That means we can see all the legitimate comments in one spot. Make sure to note, respond to, and take the time to thank those who stopped by to spend some time on your blog.
  8. Write Articles. Submit articles on your topic to directories like EZineArticles.com and IdeaMarketers.com. In the resource boxes for your articles, place links to your blog, to specific posts in particular if they are relevant to your article topic.
  9. Write Guest Posts: Invite others to write guest posts for your author blog, and take any opportunities to write guest posts for other author/writer blogs. This expands your audience and exposes you to other readers who might not normally find/read your blog.
  10. Post Links to Your Blog on Your Social Networking Sites. Linking to Facebook and Twitter and LinkedIn is so ubiquitous that most blogs have an almost-automatic function set up to allow these kinds of links. Whether you automate it or not, make sure you routinely place links to your posts on all of them.
  11. Create a Specific Pinterest Board and Pin Images from Your Blog to It. Rather than grouping them in with a catch-all board, create a specific board on Pinterest dedicated to your blog. Make sure to use good keywords when describing the image – and links back to your blog.
  12. Bookmark Your Favorite Posts. Use social bookmarking Sites like Digg, StumbleUpon, etc. to share your posts.
  13. Add a Link to Your Website. If your blog domain is separate from your main website, make sure the two are linked.
  14. Add a Link to Your Email Signature. Don’t overlook these seemingly obvious places to let new people know about your blog.
  15. Make It Easy for People to Subscribe. Your subscription field should be displayed prominently at the TOP of your sidebar. If people can’t find your subscription link, they’re not nearly as likely to come back.
  16. Make It Easy for People to Share Your Posts. Again, most blog platforms make this almost automatic. Make sure your sharing buttons are enabled.
  17. Enter a Blog Challenge! This is one of the fastest ways to meet other like-minded bloggers, increase your traffic, and grow your subscribers.

You’d think these steps would be common sense, especially after nearly two dozen posts about blogging, but you might be surprised how many people skip these easy, necessary steps and then wonder why no one visits their blogs.

Attracting targeted readers to your blog isn’t rocket science, but it does take a time and energy investment. Make sure you don’t cut corners or skip steps in the interest of time if you have any sincere desire to grow your blog subscribers and sell more books.

Happy marketing!









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