Archive for April 29th, 2012

7 easy steps to ramp up your summer book marketing

So we’re just past the start of spring – in some places there’s still snow on the ground; in others, we’re looking at 109-degree highs by the end of the week. Nevertheless, the summer gift-giving season is about to descend on us: Mothers Day, graduations, weddings, Fathers Day – LOADS of reasons for people to look for the perfect gift. Is your book right for one of them?

How prepared are you for this tremendous opportunity? Is your summer book marketing plan in place? Do you know which holidays – both well known and more obscure – are coming up and which ones are good marketing opportunities for your book? Are you blogging about them? Are your media kit and news releases all ready to go? Have you thought of a special holiday incentive you can offer, either via your website or your social networks, like Facebook, Twitter, and Pinterest?

If your answers to the above questions are generally no, DON’T PANIC. There’s still plenty of time to craft a plan and a strategy for implementing it. Here are some simple steps that may help you get there:

  1. Review the upcoming holidays for May, June, and July from the lists below.
  2. Identify one or two from each month that have natural tie-ins with your book.
  3. Brainstorm some ideas for ways to market each holiday you identified.
  4. Chunk those marketing ideas down into actionable steps.
  5. Get out your calendar – or, if you’re a more visual planner, download a printable version here.
  6. Add one step per day to your calendar.
  7. Take the steps!




  • Creative Beginners Month
  • Get Caught Reading Month
  • Latino Books Month
  • National Bike Month
  • National Inventors Month
  • Older Americans Month


  • Children’s Book Week (7-13)
  • Dating and Life Coach Recognition Week (7-13)
  • Reading Is Fun Week (13-19)
  • Craft Beer Week (14-20)


  • Mother Goose Day/1
  • Public Radio Day/3
  • World Press Freedom Day/3
  • Cartoonists Day/5
  • Cinco de Mayo/5
  • Free Comic Book Day/5
  • National Teachers Day/8
  • Birthmothers Day/12
  • Nurses Day/12
  • Mothers Day/13
  • Biographers Day/16
  • O’Henry Pun-Off Day/19
  • Be a Millionaire Day/20
  • Memorial Day/28
  • What You Think Upon Grows Day/31
  • Audio Book Appreciation Month
  • Effective Communications Month
  • Entrepreneurs’ Do-It-Yourself
    Marketing Month
  • National Bathroom Reading Month
  • National GLBT Book Month


  • Positive Power of Humor and Creativity Days (1-3)
  • National Business Etiquette
    Week (3-9)


  • Dare Day/1
  • Drawing Day-Pencil Day/2
  • World Environment Day/5
  • Ballpoint Pen Day/10
  • Family History Day/14
  • Flag Day/14
  • World Jugglers Day/16
  • Fathers Day/17
  • National Columnists Day/26
  • Camera Day/29
  • Anti-Boredom Month
  • Freedom from Fear of Speaking Month
  • National Hotdog Month
  • National Parks Month


  • Sports Cliché Week (8-14)
  • National Independent Retailers Week (15-21)
  • National Parenting Gifted
  • Children Week (15-21)
  • National Ventriloquism Week (18-21)


  • Made in USA Day/2
  • Independence Day/4
  • Take Your Webmaster to Lunch Day/6
  • International Town Criers Day/9
  • Teddy Bear Picnic Day/10
  • Moon Day/20
  • Amelia Earhart Day/24
  • National Day of the Cowboy/28
  • Paperback Book Day/30
  • Mutts Day/31

Note: these are just partial lists of holidays I found interesting. For more complete lists, you might try these sites:

Happy planning!



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