Archive for April 24th, 2012

Blog keyword selection: Good for rankings, research, and connections

Last week, we did a post that discussed the importance of tags, or keywords, for your blog posts. I want to explore keywords a little more closely today.

Choosing the proper keywords is essential to the success of your blog because it determines where your posts will show up in the search rankings. You want to pay attention to a few things when determining your keywords:

RELEVANCE – Make sure your keywords pertain to the topics for which you want Internet searchers to find you.

TRAFFIC – Deeper than searching, this means that once people find your link, they click on it.

COMPETITION – How many other people are using the same keywords and how well are they doing with them?

PROFITABILITY – If your goal is to enhance your book sales, you want your keywords to attract buyers, not just researchers.

You can use various keyword tools like Wordtracker, Google Adwords Keyword Tool, KeywordSpy, or Good Keywords to help determine the best keywords for your blog posts. These tools will take a word, say “vacation,” and give you the most popular variations of searches people do for that word or phrase, like vacation sweepstakes, Napa Valley vacations, Italian vacations, dog-friendly vacations, and cooking vacations, along with the number of monthly searches associated with each term. Most of the tools are fee-based but allow a free trial.

But there is another way you can use keywords. My WordPress blog tracks the terms people are using to find me.

So occasionally, I will do my own search for the same terms to see who else is writing about them.

This usually leads to a couple of things. This particular search is where I came across a treat post titled 8 Interesting Guerrilla Marketing Campaigns, which I mentioned in the comment section on my post on guerrilla/mischief marketing.

By visiting the blogs/websites that are addressing the same topics, I can:

  • Do further research on those topics
  • Find other bloggers to read and comment on, perhaps creating more new relationships
  • Stay current on those topics

Remember, blogging is definitely a place to share your knowledge, promote your book, and build your brand. But it’s also the perfect opportunity to encourage the SOCIAL aspect of social media by interacting with your readers and going out to find other bloggers with whom you can connect. Proper keyword strategies open the door to these possibilities.

Happy keywording!






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