How to “GET LUCKY” with your book marketing
This post originally ran on my other blog on Wednesday, March 17, 2010.
As we’ve discussed before, book marketing is not rocket science. And it isn’t really a matter of luck, either. It’s about creating strong, lasting relationships with people who will either become your readers and fans, or who will refer fans and readers to you. How do you do this?
Here are 10 steps you probably already know, but may not be implementing for one reason for another:
- Get out there and meet people. Attend as many events as you can where your readers congregate.
- Look for opportunities to be a connector. Rather than always wondering what’s in it for you or how you can sell more books, become known for introducing smart people to each other.
- Use social media to build relationships – NOT to spam or sell.
- Be a resource for people. Willingly share information from your area of expertise without any expectations of gaining anything.
- Blog regularly. Offer quality content on a consistent basis.
- Make your website, blog, or Facebook page EASY for people to navigate.
- Thank people who recommend you or write reviews for your book immediately.
- FOLLOW UP!!!!
- Use video. It’s a bit more work, but worth the effort. Ask my good friend Joey Sampaga!
- Enjoy yourself. People are immensely attracted to others who are happy, upbeat, smiling, and look like they love what they do.
OLD IRISH BLESSING
May the road rise to meet you.
May the wind be always at your back,
The sun shine warm upon your face,
The rain fall soft upon your fields.
And until we meet again,
May God hold you in the hollow of his hand.
— Author Unknown
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