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Archive for March 16th, 2012

Blogging inspiration from my talented artist friend, Lisa Albinger

All artwork used with permission from the artist.

Do you have anyone in your life who is unimaginably talented? They move far beyond passion into transcendence when it comes to their work, art, or gift? I have such a person in my life, the fabulous artist Lisa Albinger. Lisa and I have been friends for a number of years, and I am privileged to own one of her original paintings, Flora. Following her whimsical spirit, Lisa packed up and moved to Oregon a few years ago, but we have kept in touch as she’s come back to visit the Phoenix area and, of course, via Facebook.

The great news is that Oregon’s loss is Phoenix’s gain, as Lisa will again be making the Valley of the Sun her home. We got together for coffee the other day and talked about life, manifesting, art, and … blogs.

Like many people, Lisa is fairly new to blogging, and she’s doing an incredible job! The problem is she fell into the trap that many new bloggers encounter: she got discouraged because although she writes dynamic posts, she wasn’t seeing much response or interest in her blog. Lisa’s been at her art for a long time and has a vibrant following, so perhaps she expected those followers to instantly take an interest in and liking to her blog. But just like blogs are not books, they also are quite different from art. The people who read Lisa’s posts, while they will likely overlap with her longtime fans, are not necessarily one and the same.

I like this explanation by cartoonist Hugh Macleod about why most artists’ blogs fail:

Your typi­cal artist’s blog usually con­sists of little more than a pho­to­graph of the latest art piece, with a brief desc­rip­tion like, “I pain­ted this yes­ter­day. I like how the pur­ple dog clashes with the green sofa.” Or whatever.

But the rea­lity is, most peo­ple are not rea­ding your blog because they have an inhe­rent love for pur­ple dogs and green sofas. They’re rea­ding your blog because THE PERSON YOU ARE ins­pi­res them. They’re not rea­ding your blog because they’re thin­king of buying your pain­tings, they’re rea­ding your blog because the way you approach your work ins­pi­res them. It sets an exam­ple for them. It stands for something that reso­na­tes with them. IT LEADS THEM TO SOMEWHERE THAT THEY ALSO WANT TO GO.

While Lisa’s posts have much more depth than ““I pain­ted this yes­ter­day. I like how the pur­ple dog clashes with the green sofa,” I still think there’s a great deal of truth in Macleod’s comments. People probably read Lisa’s blog for different reasons than they buy her paintings.

AUTHORS, there are several lessons here for you. First – what Macleod says about artists applies largely to you, too. Secondly, go visit Lisa’s blog and see what she’s writing. A handful of the posts I read recently include:

  • The story of finding a book of Paul McCartney’s art (yes, that Paul McCartney) when she was in college that still inspires her today
  • Addressing the question of whether her dog ever makes its cute little way into her art
  • Discussions of her two all-time favorite paintings
  • A description of her experience growing up with scoliosis and how it impacts her art and understanding of time

Interestingly enough, authors frequently want to know what to blog about. Take a page or two out of Lisa’s book. What art lover wouldn’t want to know which kinds of art inspire another artist? Likewise, who among your readers wouldn’t be interested in hearing about the process of writing your book? How did you develop your characters? Where were you when the first inspiration for the book hit you? Which authors inspire you?

Lisa, PLEASE keep blogging! And authors, if you’re not blogging yet, start! If you started and stopped, get going again! And if you’ve been steadily at it for a while, keep posting!

Here’s my all-time favorite painting by Lisa…

Wishing you massive doses of inspiration!

Laura

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