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Archive for March 13th, 2012

Blogging mishap: The content is overpowered by the background image

If you’ve been following Marcie and me for a while, you may agree that we have a generally positive, upbeat attitude and outlook on life and writing and book marketing. I feel the need to make that caveat, as I’m about to post the second of two cautionary (i.e., “DON’T do this!”) posts in less than a week.

And like my last admittedly opinionated commentary (about reposting someone else’s content not being blogging), I also came across this one through Google Alerts for “book marketing.”

It is a post titled How To Create A Successful Book Marketing Campaign, written by Bob T. Taylor for Vu Books.

Please understand that in this instance, I am NOT critiquing content. In fact, I reserve comment on the content, entirely. My point here is that the appearance is problematic. In attempt to create an interesting backdrop for this blog, the designer cleverly incorporated an image of some books, photos, and writing implements. The problem is that the image is too dark, so much so that it makes the text of the blog  the entire point of the page, as you are no doubt aware  very difficult to read. As I said, this is a clever concept, but if it is to work, the background image must be MUCH  lighter, creating significant contrast with the text.

Compare for yourself…

This is an actual screen shot from the Vu Books blog.

This is a mockup of the same screen shot I created using a comparable background image. The primary difference is that I made the background image about 70 percent lighter than in the original version. In my version, the text of the books is not competing with the text of the blog post to create illegible chaos.

This lesson applies equally to blog sites and traditional websites. A background image can go a long way to build interest, brand your site, and make for a generally more favorable experience, provided that it doesn’t overpower the text you actually want your visitors to read! In this case, I  might also consider increasing the font size and putting some space between the lines. However, depending on your blogging platform, choices like that may or may not be available.

The main point is to ALWAYS keep your reader in mind. Make it easy for them to enjoy visiting your blog/website and give them a reason to want to come back. If they can’t read the text  especially of a blog post  they will most likely click “NEXT!”

To appropriate background imagery!

Laura

P.S. If you’re not using Google Alerts, you should be. You can ask Google to email you whenever your selected keywords are mentioned in new online content. It’s simple to sign up and helps you stay up-to-date on your topic, industry, trends, or even your own name.

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Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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