How will you use your EXTRA DAY this year to promote your book?
When I was in fourth grade, my teacher decided to teach us history by putting on a play with characters representing all the holidays in February. I’m not sure how every student in a class of 25 found a role and I don’t remember my lines, but I’ve never forgotten that Susan B. Anthony was born on February 15. My mom took me to Goodwill to look for a dress for the costume. Amazingly, we found a stained off-white lace dress in my size. After two runs through with packets of powered Rit Dye, we managed to turn it a ghastly shade that wanted to be Kelly green. “Better than the stain,” my mom reassured me when I complained of the hideous hue.
The play wasn’t memorable for much else, except that I was probably fonder than most of the Susan B. Anthony coins that were released a few years later. In the last 35 years, the Super Bowl has moved to February, and this year we’ve also got Leap Day – two extra characters for any fourth-graders out there who might be vying for roles this year.
In addition to the obvious holidays, February also has been declared:
• Black History Month
• International Expect Success Month
• Book Lovers’ Month
• International Boost Self-Esteem Month
- Make one easy and obvious.
- Make one a bit of a reach, but doable.
- And make one something that will really stretch you.
If you’ve never written a media release, let this be your debut. If you’ve been sitting idly by on your social media sites, it’s time to jump in with both feet. If you’ve never planned a big event, plan one; then write a media release and use social media to promote it!
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