October is around the corner – do you have your PR calendar ready to go?
Sunday was National Comic Book Day. Whether you realize it or not, just about every day of the year has a unique celebration, commemoration, or recognition attached to it. Same with weeks and months. In October alone, there are dozens of “month” declarations – things like the following, among many others:
- Adopt-A-Shelter-Dog Month
- Antidepressant Death Awareness Month
- Bake and Decorate Month, Natl
- Celiac Disease Awareness Month
- Chili Month, Natl
- Crime Prevention Month, Natl
- Domestic Violence Awareness Month
- Down Syndrome Awareness Month, Natl
- Dyslexia Awareness Month
- Eat Better, Eat Together Month
- Emotional Intelligence Awareness Month
- Family Sexuality Education Month, Natl
- Financial Planning Month
- Gay and Lesbian History Month
- Liver Awareness Month, Natl
- Menopause Month, World
- Month of Freethought
- Organize Your Medical Information Month
- Photographer Appreciation Month
- Physical Therapy Month, Natl
- Positive Attitude Month
- Protect Your Hearing Month, Natl
- Reading Group Month, Natl
- Right-Brainers Rule Month
- Roller Skating Month, Natl
- Self-Promotion Month
- Stamp Collecting Month, Natl
- Vegetarian Month
- Workplace Politics Awareness Month
For a complete list, visit the Chase Annual Events site.
If you don’t have your October PR calendar ready to go, what are you waiting for?! How will you use these day, week, and month declarations to promote your book? How creative do you want to be?
- Write a media release tying your book to the declared month/week/day.
- Hold a contest about the declared month/week/day.
- Write a blog post about the declared month/week/day.
- Find activities in your area related to the declared month/week/day, and show up!
- Give a speech/presentation tying your book to the declared month/week/day.
I could go on, but I won’t. You’re an SBM* by now, so surely you’ve got some ideas of your own!
Here’s the deal. Come back and describe in the comment section for THIS post how you used an October month/week/day declaration to help promote your book, and you’ll be entered into a drawing to win a copy of Chase’s Calendar of Events 2012 print edition.
*Savvy Book Marketer
We welcome and encourage your thoughtful, courteous comments below.