Internet Radio: Are interview opportunities just waiting for YOU?
While a media kit is an important tool for promoting your book and securing media appearances, don’t overlook the smaller opportunities that surround you. One great, inexpensive way to promote your book is by finding Internet radio shows that are thirsty for quality guests.
These generally aren’t elaborate, expensive productions – it may be a guy in his home office with a makeshift studio, hosting guests via Skype or telephone. Nevertheless, some of these shows get great traction. And, more importantly, many of them are tailored to incredibly SPECIFIC audiences … perhaps the very same audience as the one you’re seeking for your book. As they are often one-“man”-shops, these small radio hosts may not have the time or interest to slog through a full media kit. In this instance, a well-worded e-mail may be a better idea.
Make sure the subject line is clear and direct, and that your succinct message contains your pitch. Your goal is for them to call you back and book you for their show at the next available opening.
Obvious caveat: If someone ASKS your for your media kit, send the media kit. Always have your media kit updated and ready to send at a moment’s notice!
You may want to look into the following Internet radio providers with large catalogues of shows:
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Thursday, Sept. 22 – Rehearse your BOOK PITCH until it rolls off your tongue fluidly
Monday, Sept. 19 – Want to be attractive to the media? Include a MEDIA ROOM on your website!
Thursday, September 15 – 10 creative alternate uses for media releases