Archive for July 14th, 2011

New mantra for procrastinators and perfectionists: DONE Is Better Than Perfect!

(Please click on image to enlarge.)

Last post, we touched on a problem that challenges authors, entrepreneurs, SBMs* … just about everyone at one time or another. We spoke of it so briefly, however, that you might have felt a sigh of relief that we didn’t spend more time on it. Well, today’s the day we spend more time on it. What is IT? The dual-challenge of procrastination and perfectionism.

If you’ve been waiting to get your marketing campaign started for any reason but especially because you want to make it perfect first I want you to stop what you’re doing immediately. Grab a Sharpie or a pen or a pencil or a CRAYON, and write in HUGE letters on a piece of paper: DONE IS BETTER THAN PERFECT. Then, I want you to write it again. And again. And then I want you to tape it up prominently where you are constantly reminded of this new mantra.

DONE is better than perfect.

And next time you are tempted to rewrite your blog message before posting it, change your social media profile picture one more time, re-read and edit your e-mail blast for the dozenth time, spend another hour editing a video, or any other aspect of what can only be called busywork, catch yourself in the act and recite your new mantra: DONE IS BETTER THAN PERFECT.

As a reformed procrastinator, I can tell you that perhaps the best antidote to the procrastination that stems from perfectionism, fear of success, and other self-sabotaging nasties is the book The War of Art, by Steven Pressfield Strap on your seatbelt, though, because this book is going to grab you by the throat and hold on until you’ve screamed “Uncle!”

I’ve said it before and I will no doubt say it again: marketing isn’t rocket science. It’s not complicated or difficult. What it requires is diligence, consistency, dedication, and the utmost desire to succeed. But before you can have any of those, you must begin. Have a vision  for what you want to create (number of books sold, radio and/or TV appearances, speaker bookings, etc.) and fix all your attention on that. Quit worrying about the process and whether it’s good enough. Just make a plan and get started. TODAY. I dare you…

See you Monday!


*Savvy Book Marketer


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Monday, July 11 – Your book marketing efforts need to be as consistent as Lady Gaga’s hit songs

Thursday, July 7 What gets MEASURED gets done, when it comes to book marketing

Monday, July 4 – A commitment to book marketing means MAKING time for it


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