Start with ONE book marketing strategy, and BE DILIGENT about it!
In our last post, we reenforced the understanding that becoming an SBM* is neither terribly complicated nor difficult. What it requires is creativity, strategy, and a significant commitment of time and energy. Book marketing strategies are probably as plentiful as the authors who employ them. Your goal should be to determine ONE strategy to begin with – email, social media, postcards, newsletter, phone calls, networking – and be faithful and diligent about it.
First, choose the strategy that makes the most sense to you. If you already have a sizable mailing list, an e-mail drip campaign might make sense. If you’ve got a good-sized social network, you may want to begin there. If you are building your platform from the ground up, a blog may be the best place to start.
Next, create a schedule and stick to it. Blog three days a week. Create a weekly e-mail drip campaign. Join two networking groups and attend every meeting faithfully – and then follow up religiously. Begin with ONE strategy, and master it. Then explore which strategy will best compliment your current effort and add another one, and do that regularly. And so on… But start with one – the key word there being START!
See you Thursday!
*Savvy Book Marketer
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