Take a page from the Boy Scouts: Always be PREPARED!
So now that we’re familiar with relationship marketing as it pertains to becoming an SBM* and have made that aspect of selling books part of our daily ritual, practice, and mantra, it’s time to start seizing the opportunities as they present themselves. I recommend taking a page out of the Boy Scouts’ playbook and always BE PREPARED.
Once you train yourself to recognize them, you will begin to notice opportunities everywhere. You will meet people in line at the grocery store or the DMV. Your spouse will come across someone who can help promote your book. You will attend a lecture and make connections who invite you to speak the next time. Whatever shape or form they take, make sure you’re ready to capitalize on these limitless opportunities!
It’s possible that right now you’re thinking, “What are you talking about, Marcie? I’ve NEVER met anyone who could help me market my book on Irish vegan wedding recipes.” Here’s the thing: the opportunities are out there, but you must learn to see them.
I had a mentor who was so good at seeing opportunities, I like to say that he was able to look at a plain white piece of paper and see 27 opportunities on it, while all I saw was a plain white piece of paper. But after spending time with him, I began to do a few things that allowed me to start seeing opportunities the same way he did:
- I decided exactly what I wanted.
- I figured out the kinds of help I would need to get there.
- I learned to be a better listener.
- I got over my fear of talking to people about my products and services.
Think about the times people have asked you for help. If the request is reasonable, people are mostly willing to help. Now there’s one big caveat here: you do NOT want to go at people with your hand out the second you meet them. This is not about learning to use or manipulate the people you know. It’s about figuring out how to create mutually beneficial arrangements with them.
Nothing will come of any of the opportunities, though, if you aren’t prepared to leverage them.
- How are you at public speaking? If it’s less than stellar (or if you’re terrified of public speaking), join a Toastmasters Club today!
- Do you have an article ready to go if someone were to ask you to submit one to their publication? How’s the resource box and your call to action?
- Is your media kit current?
- Are your bio, resume, and introduction updated?
- Have you rehearsed your 15-, 30-, and 60-second descriptions of your book so that they roll off your tongue?
As my friend, international sales trainer Connie Kadansky, always says: “Opportunities are never lost. They just go to the person who is ready to take advantage of them!”
See you Thursday!
*Savvy Book Marketer
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