Savvy Book Marketing is always about the RELATIONSHIP.
It would make my little Savvy Book Marketing heart sing if most people who read the headline on this post think, “Duh!” But I’ve found that whenever it seems like everyone should know something, that’s the perfect time to reiterate the point.
Let’s start by taking a trip in Marcie’s Time Machine. Buckle up, ’cause here we go.
A l-o-n-g time ago, when there were many fewer mediums than exist in today’s hyper-connected world, it was enough for a company to launch a new product with an ad on the TV machine or the radio box. Fewer companies + fewer ads = lots more attention paid to each product featured.
Today, it’s estimated that we come across between 3,000 and 5,000 marketing messages in a single DAY. Think about it: license plates and frames, sides of cars and trucks and buses, bus stops, real estate signs, billboards, product placement in movies, let alone radio, TV, print media, and the Internet. Here’s the thing: Ads might amuse us, but what they don’t do is cause us to connect with the company/service provider. That’s where the relationship comes in.
And that’s what you want to start thinking about as soon as you begin writing your book. Who will read it – and how can you create a connection with them? Social networking isn’t about selling – remember to put the emphasis on the first word: SOCIAL. Do the same in your face-to-face networking and with your e-mail list. Notice the individual.
Use Twitter to get to know agents and publishers – WITHOUT asking anything from them. Send birthday, anniversary, congratulations, and most importantly, thank you cards. Respond personally to people who reach out to you first. Cultivating the relationship is the single most profitable thing you can do to market yourself as an aspiring author.
See you Monday!
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