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Archive for June, 2011

How much TIME will you devote to marketing your book?

(Please click on image to enlarge.)

In a recent post, we discussed the difference between being interested and being committed. It will come as no surprise that becoming an SBM* requires the latter: COMMITMENT. Today we’re going to talk about one of the biggest commitments you must make if you really want to get the World’s Best Book into the hands of as many readers as possible: TIME.

Ohhhh. I can hear the groans across the airwaves! “Time? That’s the thing I have the least of.” To quote Cher from Moonstruck: “Snap out of it!” Do you want to sell books or not?

OK, I’m really not diminishing the fact that you’re busy. Here I am typing this with one hand while holding my dog’s leash in the other and balancing a laundry basket on my head. I get busy! But busy is just life in our culture these days. What busy CANNOT be is an excuse not to carve out time to market your book.

I have a good friend who has an amazing book concept that has been in development … for more than FOUR years. The reason? Life keeps getting in the way. Don’t let this be you.

This is where a little thing called self-regulation comes in. According to a white paper by Roy F. Baumeister and Kathleen D. Vohs for Social and Personality Psychology Compass, “Self-regulation is the self ’s capacity for altering its behaviors.” Pretty simple definition for a complicated but essential learning and behavior process.

Here’s the thing to remember: Life isn’t going to get less busy because you’re embarking on a Savvy Book Marketing campaign. In all likelihood, it’s going to get busier. But if you understand that at the outset, you’ll be better able to manage all the other things that will pull at you when you’re setting your marketing schedule and goals.

Remember, you’ve already given yourself permission to sell your book. Now it’s time to make whatever time commitment it takes. If you don’t make your book your priority, no one else is going to do it for you.

See you Monday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?

Monday, June 20 – Take a page from the Boy Scouts: Always be PREPARED!


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AWESOME advice: Take the path of MOST resistance

OK — we’ve been talking most recently about choosing one book marketing strategy and just beginning somewhere. I stand by that. Seriously you just need to get started. If that means starting with the low-hanging fruit (the easiest-to-implement strategy), do it. Just get going.

But later, there will be other choices. And that’s where this advice comes in. Darren Hardy, publisher of Success magazine, advocates the following in a recent post:

How do I know what the right choices are? Here’s a simple formula: When in doubt, just do what you don’t want to do—that’s usually exactly what you should do. Take the path of MOST resistance.

If you’ve been reading for a while, you should know what’s coming next.

Here’s the challenge:

Make a commitment that one day this week (and why not today?) you will follow the resistance. Do the hard thing, the challenging thing, the thing you most want to avoid. Then, come back and tell us about it. How did it feel to make the commitment? How did you get yourself to do it? How did you feel afterward? My guess is that Darren didn’t get to be the publisher of Success magazine for no reason.

Let’s share our successes!

Laura

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation.

__________________

We welcome and encourage your thoughtful, courteous comments below.

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Start with ONE book marketing strategy, and BE DILIGENT about it!

(Please click on image to enlarge.)

In our last post, we reenforced the understanding that becoming an SBM* is neither terribly complicated nor difficult. What it requires is creativity, strategy, and a significant commitment of time and energy. Book marketing strategies are probably as plentiful as the authors who employ them. Your goal should be to determine ONE strategy to begin with email, social media, postcards, newsletter, phone calls, networking and be faithful and diligent about it.

First, choose the strategy that makes the most sense to you. If you already have a sizable mailing list, an e-mail drip campaign might make sense. If you’ve got a good-sized social network, you may want to begin there. If you are building your platform from the ground up, a blog may be the best place to start.

Next, create a schedule and stick to it. Blog three days a week. Create a weekly e-mail drip campaign. Join two networking groups and attend every meeting faithfully and then follow up religiously. Begin with ONE strategy, and master it. Then explore which strategy will best compliment your current effort and add another one, and do that regularly. And so on…  But start with one – the key word there being START!

See you Thursday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?

Monday, June 20 – Take a page from the Boy Scouts: Always be PREPARED!

Thursday, June 16 Are you using the 80/20 RULE when it comes to marketing your books?

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Marcie Brock and Madonna, comic contemporaries

Marcie Brock is about to be joined by very regal company. Galleycat announced in a June 24, 2011 post that Madonna is about to become a comic book star.

I remember it because it was the summer I met my best friend, Jane. Like a Virgin was released when I was 14, and the then unknown 19-year-old Madonna, seemingly of endless arrogance, declared she would one day be the biggest pop star in the world. At the time, I had no use for her music, and as her fame grew, I thought she was just a trashy sellout. How the years and a little perspective can change one’s POV.

Now I’m not saying I’d like to hang out with her, but I soooooo admire what Madonna not only declared, but accomplished. I don’t give a rat’s ass how she did it she set a BIG fat hairy goal (also known as a BHAG), and then went out and accomplished it. I immensely admire her chutzpah, so  much so that she’s in my Success Book as one woman’s success I’d like to model.

Bluewater Productions, creator of the new Madonna comic, also features Hillary Clinton, Oprah Winfrey, and JK Rowling in its Female Force series other women who appear in my Succes Book. 

If YOU want to accomplish something huge, set a big goal, tell people, and then take all the baby steps necessary to get there!

Laura

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation.

__________________

We welcome and encourage your thoughtful, courteous comments below.


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Interested or COMMITTED – what’s the difference when it comes to book marketing?

(Please click on image to enlarge.)

Good morning, SBM’s and SBM’s-in-training!* I want to begin with a little question today:

Are you interested in marketing your books,
or are you committed to marketing your books?

As my friend Karen Gridley, the Excuse Removal Expert, says, there is a HUGE difference between being interested (“Yeah, I might pursue that if nothing more intriguing crosses my path in the meantime”) and committed (“I will do WHATEVER it takes to accomplish this goal.”)

Book marketing is not rocket science yes, that old cliche. But the words really apply here, in that marketing your book is neither terribly complicated nor difficult. It doesn’t even necessarily require a huge budget. The thing about book marketing the process of getting your books in front of readers who will buy them is that it does require creativity, strategy, and a significant commitment of time and energy.

The sooner you get started, the more effective you will be. Whether your book is still on post-it notes all over your dining room table or rolling off the presses tomorrow, NOW is the time to start forming your marketing plan and building your platform.

Are you simply interested in marketing your books, or are you truly committed to getting them into the hands of readers who will like them, recommend them, and anxiously await your next release? Only YOU can decide…

See you Monday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, June 20 – Take a page from the Boy Scouts: Always be PREPARED!

Thursday, June 16 Are you using the 80/20 RULE when it comes to marketing your books?

Monday, June 13 – RELATIONSHIP marketing is the only way to SELL something personal like a book

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The following is the first paragraph from Russell Bishop’s recent article regarding fear of failure. I guess I started reading this one in the middle, as you may be able to tell from comment (at the bottom in bold).

Still, I’d love to hear what he has to say on how the two are related.

Laura

Which do you fear most? Success or failure? Could it be that what holds you back in life is more about your fear of success than it is about your fear of failure? Before we can dig into the fear of success side of the equation, we need to address the more commonly thought-about fear of failure.

__________

While this isn’t new material, it’s a great reminder for just about anyone who’s attempting to make progress in his/her life. I’ve often heard that the fear of success is an equally daunting saboteur as fear of failure. Would love to hear you address how they are similar, different, and related overall. Read the Article at HuffingtonPost

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Take a page from the Boy Scouts: Always be PREPARED!

(Please click on image to enlarge.)

So now that we’re familiar with relationship marketing as it pertains to becoming an SBM* and have made that aspect of selling books part of our daily ritual, practice, and mantra, it’s time to start seizing the opportunities as they present themselves. I recommend taking a page out of the Boy Scouts’ playbook and always BE PREPARED.

Once you train yourself to recognize them, you will begin to notice opportunities everywhere. You will meet people in line at the grocery store or the DMV. Your spouse will come across someone who can help promote your book. You will attend a lecture and make connections who invite you to speak the next time. Whatever shape or form they take, make sure you’re ready to capitalize on these limitless opportunities!

It’s possible that right now you’re thinking, “What are you talking about, Marcie? I’ve NEVER met anyone who could help me market my book on Irish vegan wedding recipes.” Here’s the thing: the opportunities are out there, but you must learn to see them.

I had a mentor who was so good at seeing opportunities, I like to say that he was able to look at a plain white piece of paper and see 27 opportunities on it, while all I saw was a plain white piece of paper. But after spending time with him, I began to do a few things that allowed me to start seeing opportunities the same way he did:

  1. I decided exactly what I wanted.
  2. I figured out the kinds of help I would need to get there.
  3. I learned to be a better listener.
  4. I got over my fear of talking to people about my products and services.

Think about the times people have asked you for help. If the request is reasonable, people are mostly willing to help. Now there’s one big caveat here: you do NOT want to go at people with your hand out the second you meet them. This is not about learning to use or manipulate the people you know. It’s about figuring out how to create mutually beneficial arrangements with them.

Nothing will come of any of the opportunities, though, if you aren’t prepared to leverage them.

  • How are you at public speaking? If it’s less than stellar (or if you’re terrified of public speaking), join a Toastmasters Club today! 
  • Do you have an article ready to go if someone were to ask you to submit one to their publication? How’s the resource box and your call to action?
  • Is your media kit current?
  • Are your bio, resume, and introduction updated?
  • Have you rehearsed your 15-, 30-, and 60-second descriptions of your book so that they roll off your tongue?

As my friend, international sales trainer Connie Kadansky, always says: “Opportunities are never lost. They just go to the person who is ready to take advantage of them!”

See you Thursday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, June 16 Are you using the 80/20 RULE when it comes to marketing your books?

Monday, June 13 – RELATIONSHIP marketing is the only way to SELL something personal like a book

Thursday, June 9 – Savvy Book Marketing is all about the RELATIONSHIP

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