Want to be attractive to the media? Include a MEDIA ROOM on your website!
Now that we’ve discussed how to write a news release and what goes into a media kit, it’s time to build a room to house them. A media room is not an actual room, but the virtual space (usually on your website) where you aggregate all of the things that would be interesting and useful to any sort of journalist, blogger, or author who might be using your website to learn more about you. After your home page, this is the spot where you want your website to shine!
What kinds of things belong in your media room? High resolution photos, your bio, your book cover blurbs, reviews, links to any interviews you have done, and the like. Now don’t worry if you don’t really have all of those things collected. You’ve got to start somewhere, so begin with what you do have, and add the other items as the PR campaign for your book grows.
What are the benefits of a media room?
Rather than having to navigate all over your site, all of your media materials are collected into one space, making them easy for a reporter to find, and saving them precious time either looking or calling you.
A media room can also bolster your SEO, giving you a place to constantly update your site with relevant new content.
You can either host and manage this on your own site, or pay a third-party company like PR Newswire to do it for you. While a third-party site might be slightly more professional looking, you’ll have more immediate access and control if you (or your webmaster) do it yourself.
What should go into a good media room?
High Resolution Photos
- A good head shot, first and foremost.
- Preferably one of you by yourself (not holding Fido, a fishing reel, or at your laptop, unless your book is about dog training, fishing, or Internet marketing)
- You want to be smiling (or with a pleasant look).
- It should be against a neutral background (no nature shots).
- Make sure your eyes are open – not tiny slits, as so much of your personality shines through your eyes.
- Even if you HATE all your pictures, you need to get this picture taken, both for the book itself and for your media room. You needn’t hire a professional photographer, just someone who can capture a friendly shot, chest up or head only.
- Your book cover (front and back)
- Any other relevant images.
- Make sure all of these photos are good quality and high resolution (300 dpi) so that they will reproduce well in print.
Your Media Kit
Granted, your media kit will contain a lot of what is included in the media room, but it will be a shorter version that you update less frequently.
Include PDFs of any media releases you (or your PR team) have written about your book, your launch parties and book signings, events you’ve attended, etc.
Include links to any videos you have created about your book, like your book trailer. Third-party videos, such as interviews, probably go in a different location within the media room.
Articles and Interviews
This is a collection of any third-party coverage you have received, including articles, radio and TV interviews, podcasts, online chats, etc. The easiest thing is to use links to the sites where they are hosted – but make sure to check periodically to be certain the links remain live. There’s nothing worse than having a reporter be interested in learning more, only to find your links don’t work.
Much like the articles, this is a collection of reviews you have received – but you want to set them apart specifically as REVIEWs. Whether they were in print publications, online publications, blogs, or other places, include links to each of them, placing the most current at the top of the list.
Awards and Endorsements
This media room is your chance to toot your own horn – LOUDLY! Include all awards, endorsements, and acknowledgements that in any way further your establishment as a credible author. For instance, should you mention your award as Home Room Assistant of the Year at your child’s school? Absolutely – if your book is about parental involvement in their children’s education!
If you have a traditional publisher, chances are good that your book was included in their print or online catalogue. Include a PDF of the printed page that contains info about your book, or a link to the online version.
Bio and Credentials
Include a brief bio of yourself that you would want to see reprinted in an article. It should be short, but thorough enough to give a radio interviewer sufficient information to introduce you properly.
Schedule of Coming Events
If you’ve got readings, book signings, and or workshops booked, include a list of those in your media room.
Personal Contact Info
Make it easy for visitors to get in touch with you! Include your name, e-mail address, social media handles, business mailing address, and business phone number.
For a look at an author with a good start on a media room, please visit AmaraCharles.com.
Please contact us if you’d like help putting together your media kit, media releases, or book proposal. Free 30-minute consultation when you mention this post ($99 value).
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Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.
Thursday, September 15 – 10 creative alternate uses for media releases
Thursday, September 8 – A dynamic MEDIA KIT can help you land those coveted interviews