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Are you organized for success in 2013?

Marcie juggling

OK, then. It’s the first Monday in February. How are YOUR book marketing plans for 2013 going? I was battling a fierce cold for the first two+ weeks of January. When I finally stopped coughing long enough to be able to hold a reasonable phone conversation, I looked up, and January was g-o-n-e. Now, I find myself back in work mode – and the ideas are swirling fast and furious.

I’ve been reading great stuff, meeting fantastic people, developing new projects, one after the other – all of which is very exciting, but I’m realizing that if I don’t rein it in a bit and organize these thoughts, they could be lost in the whirlwind of energy that carried them to me … and wind up going nowhere.

If you’ve ever heard of the Enneagram personality assessment, I’m a 7 – THE ENTHUSIAST. “Sevens are extroverted, optimistic, versatile, and spontaneous. Playful, high-spirited, and practical, they can also misapply their many talents, becoming overextended, scattered, and undisciplined. They constantly seek new and exciting experiences, but can become distracted and exhausted by staying on the go. They typically have problems with impatience and impulsiveness. At their best: they focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.”

Some coaches refer to this as Shiny Gold Object Syndrome. Or using my catlike reflexes to chase a bird, eat food, climb on the dresser, sit in your lap, and bat at dust bunnies … all simultaneously. I think many creative types fall into this category. The goal is to work on that last line, “At their best: they focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.” They say the teacher teaches what the teacher needs to learn … so trust me when I say I’m not necessarily the best-equipped person to tell you how to manage the 1,000 new ideas that may barrage you daily.

The following are a few things that are working for me. Please know, these didn’t come easily and I have yet to master them completely. But since I’ve been incorporating them, I’m definitely more productive, focused, and calm.

  1. WRITE IT DOWN. No matter how good the idea, quote, tagline, website, suggestion, or invitation may be, it’s not going to stay at the forefront of your mind for long. Because if you’re active and interested, another great idea, quote, tagline, website, suggestion, or invitation is going to come along right behind it. And then another. Do you really want to trust your memory to recall all of those opportunities, or do you want to be sure to be able to examine them again, when you have some time to focus on them?
  2. Which leads to the next point. MAKE SOME TIME. I used to have a really bad habit of not reading email as it came in. “Oh, that sounds interesting. I’ll look at it later when I have more time,” is what I told myself. Two hours pass. Another 137 emails poured in on top of the one I was going to “get to,” and before you know it, it was buried, deadline all but forgotten. And it wouldn’t come up again until someone mentioned having attended the event, met the speaker, or in some other way taken advantage of that email that I was going to get to. Now I schedule time to read – and ATTEND to – email every two days.
  3. PRIORITIZE. Try as you might, you cannot do it all. At least not all at once. This means learning to put an order to your goals and ascribing deadlines to them, too. You might think about creating a physical or virtual file for the things that are interesting but don’t practically apply right now. Then calendar some time (once a quarter, once a month, whatever works for you) to look that file over. At that point, you can reassess your current plans and determine whether the things in your Future Folder might have more relevance now.

One thing is true: it’s impossible to be successful if you’re overwhelmed. 2013 can be your best year yet – as long as you stay somewhat organized and VERY focused. Please share your suggestions, ideas, and experiences around what’s worked for you in the comment section below!

Laura

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Book Marketing Goals Pyramid – Breaking the process down into bite-sized bits

So after yesterday’s Writing Goals Pyramid, you pretty much had to know we’d be applying the same principal to book marketing, right? And voila book marketing goal pyramid… here it is. The fact is that book marketing is an ongoing process. It should properly begin as soon as you decide to write your book, and continue until you decide you don’t want to do it anymore (or forever – whichever comes first). I know a gal who wrote a book almost 10 years ago, and she’s still booking seminars and classes all over the country based on that one book. How is that possible? Because she never stopped marketing it.

The first step is setting an overall goal. Yours could be a number of books sold, or it could be hitting #1 on Amazon. Whatever it is is probably achievable if you’re willing to do the work to get there.

Next we move to monthly goals. Again, adjust this pyramid for your schedule and your needs. This chart gives you an overview of many of the steps you can (and should) use to market your book, but there are certainly other approaches that are not listed here.

My favorite step on the Weekly section is “Offer a giveaway.” With eBooks, that’s easier than it’s ever been before, but if you’re printing hard copies, be generous in giving those away, too. It will come back to you – I promise! You might want to investigate a service like Rafflecopter.com to help you manager your giveaway processes.

Lastly, we have daily goals. You’ll notice these are less about the marketing, per se, and more about creating a success mindset. That’s because ALL of your success stems from your belief that it is possible. So on a daily basis, take steps to foster the most positive environment in which to grow your success thought garden.

By the way, we’re participating in BlogHer’s January National Blog Posting Month Challenge … to write and post 1 original blog post per day. You can read posts from other participating blogs by clicking here.

Here’s to a brilliant and successful 2013!

Laura

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Ready to make your dream of writing a book a reality? The Empowering Women Writers program will walk you through all the steps, at your pace and on your schedule! Launching January 15, 2013!

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Writing Goals Pyramid – A great way to chunk down your writing goals into manageable bits

There’s no time like New Year’s Day to make goals for the year. Personally, I much prefer setting goals to making resolutions. Here’s a new idea forwriting goal pyramid planning the goals to write your book, the goal pyramid. Goal pyramids are about chunking big projects down into manageable pieces. Here’s how you can apply the concept to writing and publishing your book.

First you explore your overall goal.

Generally speaking, the next step is identifying monthly goals. However, in the case of writing a book, your outline and research will likely come before you start approaching your monthly goals. Next you’ll identify your monthly goals. Then you’ll break the monthly goals down into weekly goals, and the weekly goals into daily goals.

Keep in mind, this is not a hard and fast plan; yours could (and should) differ, depending on your timeline and process. The important thing is to set goals and make a plan to stick to it.

For more writing goals inspiration, check my Pinterest board: Writing Goals … Get Some!

By the way, we’re participating in BlogHer’s January National Blog Posting Month Challenge … to write and post 1 original blog post per day. You can read posts from other participating blogs by clicking here.

Here’s to a peaceful, prosperous 2013!

Laura2013

 

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We welcome and encourage your thoughtful, courteous comments below.

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Ready to make your dream of writing a book a reality? The Empowering Women Writers program will walk you through all the steps, at your pace and on your schedule! Launching January 15, 2013!

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2 DAYS left to WRITE down those 2012 goals!


OK. So we headed out for a little travel in October and when we returned, a tidal wave of client work clobbered us – for which we are immensely grateful! Nevertheless, it derailed our posts for a while. I’m hoping this has given you all a chance to catch up and implement some of the ideas and techniques we shared with you since our inception in May.

Now, it’s time to focus on 2012.

The biggest thing to keep in mind is that the best way to meet a goal is to set it in the first place.

  • Is your goal to write your book?
  • Write the intro or Chapter 1?
  • Is your goal to finish your book?
  • Is your goal to find an editor?
  • Is your goal to find a book cover/interior page designer?
  • Is your goal to figure out the whole printing conundrum?
  • Do you need to build a website?
  • Are you planning to start a blog tour?
  • Planning to start your own blog?
  • Is your goal to complete a book trailer?
  • Get started in video?
  • Is your goal to convert your existing book to an ebook?
  • Get your book up on Amazon?
  • Is your goal to hit best-seller status?
  • Are you looking to get on the speaking circuit?

Whatever your biggest want and desire may be, it doesn’t become a goal until you set it – and attach a date to it.

And then tell people about it. Find an accountability partner or team. And keep on plugging. If you fall down, get back up. If your goal is too big, chunk it down. If you lose focus, realign your vision by remembering why you set the goal in the first place. If you need to change your goal, change it! No shame. No beating yourself up. No problems – just change it.

Please let us know how we can support you. We’ll be back in business with regular posts in January!

Wishing you continued peace and prosperity in 2012!

Laura

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Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine how close you are to SBM* status, and where you may need a little extra boost.


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A book is a BUSINESS.

If you're serious about selling books, you've got to think of your book as a business.(Please click on image to enlarge.)

Well, we’re just underway, and after only two posts, we’re already approaching 300 hits to our little blog … so it seems we’re onto a topic of interest to many of you!

Here’s the thing – once you have made the decision to write a book you intend to SELL, you must make the mental shift to treating your book as a business unto itself. Altering your paradigm in this way will allow you to begin creating the space to pursue the publication and marketing of your book as diligently as you would a business – with a strategy, budget, marketing plan, metrics, deadlines, etc. - rather than as a hobby, where you work on it here and there … and perhaps … one day … finish it. This is true whether you’re writing fiction or nonfiction.

You may already have a full-time job, or other projects that consume many of your waking hours. Nevertheless, if you are strategic and determined, you will make time, if necessary, to focus on your book so that you can treat it as a business. Watch for future posts where we talk about scheduling time and creating a marketing strategy!

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Thursday, May 5 Decide that you WANT to sell books

Monday, May 2 – Welcome to Our Blog – Marcie Brock, Book Marketing Maven

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Decide that you WANT to sell books.

You can't sell books if you don't make it your goal.(Please click on image to enlarge.)

Before you begin to pursue any sort of marketing strategy, it’s important to determine your goals for your book. Not every author wants a best-seller. For some, it’s enough simply to see their title in print. Some want a book to share with friends and family. Others want books to use as calling cards to leverage for speaking opportunities or as a means of building their businesses.

What are YOUR goals for your book? If you want to learn some tips, tools, and strategies that will help you sell more books, keep your eye on this space! And if you’re still hesitant or unsure, keep reading … you may find some inspiration that nudges you in that direction.

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Monday, May 2 – Welcome to Our Blog – Marcie Brock, Book Marketing Maven

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