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Posts Tagged ‘editing’

A few gifts to say “Thanks for reading!”

OK, gifts may be a bit strong. But here are a few miscellaneous things I thought you might find interesting and/or useful, and I truly am grateful to all of my readers, both old and new.

Reviews

I recently came across a goldmine in the form of this blog post by the folks at Step-by-Step Self Publishing: an index of book review bloggers. The best thing about it? They’re constantly adding new reviewers to the list. They also offer tips about getting your self-published book reviewed (many bloggers won’t accept self-published books for review) and how to approach independent bookstores.

Movies

Would you describe yourself as happy? If you’d like to be happier, you’ll want to make a point to see this film. A few amazing things I learned from it: our happiness is mostly genetic. Fifty percent is attributable to genetics; 10 percent is circumstantial (what’s going on in your life at the time); and 40 percent is up to us, meaning we can do things to increase our happiness, like exercise, hobbies, volunteering, etc. Also, there’s a HUGE happiness differential between people in households earning $5,000 a year and those earning $50,000 a year. But there’s virtually no difference at all in levels of happiness between those earning $50,000 a year and those earning $50 MILLION a year. The movie is subtitled in part and is available via Netflix. See it if you have the chance!

Fonts

For the font junkies in the house, Fonts 101 offers a free font of the day! Sign up to get it emailed directly to your inbox. Granted, I personally don’t have much use for a battleship font and some of the others are best described as odd. But we’ve all got different tastes and needs, and occasionally there’s a gem among their offerings.

Editing

I’m giving a presentation today about eBook Basics and was prepping some CDs for giveaway. Included in the mix is an eBook I modeled after a poorly done tri-fold brochure titled “How to Hire an Air Duct Cleaner.” I kid you not! The obviously much-photocopied brochure was referenced in the workbook from a marketing course I took as a great way to self-promote. I was inspired to improve on the idea by creating a 33-page eBook titled, The First-Time Author’s Guide to Hiring the Right Editor for YOU! As many of my readers are authors, I think there’s a lot of useful information in this book, but beyond that, you might also learn something from the concept. If you’ve got a business in which you can demonstrate expertise and you want to set yourself apart from the others, an instructional book like this is a great way to do so. Download your copy here.

Music

A year and a half-ago, I was blessed to marry a wonderful man who embodied a characteristic I’d always desired in a partner: he’s a talented musician. He got laid off from his job as a commercial plumber a few weeks ago, and has been taking the extra time to hone his guitar skills. Here’s a short Bach piece he’s been working on for the past few days. I hope you enjoy it.

Wishing you all the best!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit our website to view/download our Timeline of a Book, where you’ll note that marketing your book should start as soon as you begin writing it. If you’d like help setting up YOUR book marketing strategy, call us today for your complimentary 30-minute consultation! 602.518.5376

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Professional EDITING: It’s essential to your marketing success!

Yep, I’m a professional editor, and as such, I’ve always advocated that authors hire the best editor they can afford. But in this advice, I have more than my own self-interest at heart. Here’s the thing: it’s estimated that a person browsing a brick-and-mortar bookstore (a building where piles of books are available for sale to people who drive there in cars) will spend about 8 seconds looking at the front cover of a book they pull off a shelf and 14 seconds on the back cover. Provided the cover is enough to stimulate their interest, what’s the next step? They OPEN the book! And READ the words. So if your words are garbled, your grammar poor, or your text mistake-riddled, that person’s probably going to plop the book back on the shelf and keep browsing.

A good cover will get someone to open the book,
but the words are what sell it.

Now let’s extrapolate to the eBookstore. In ePublishing, the buyer often sees only a thumbnail of the cover before they’re taken straight to the sample chapter. In this case, there’s no 22-second marketing plug from the cover. The entire onus is on the words themselves. And if the words themselves aren’t polished and professional, people will stop reading and won’t buy your book.

What’s worse, they won’t recommend it – and may write a bad review about it.

TRUE STORY

I recently downloaded a free book called Dying to Get Published byJudy Fitzwater. This is the opening paragraph:

The jail cell was cold. Cold and gray and ugly. Jennifer ran her hands through her long, taffy-brown hair and sank wistfully against the wall. The chill reached through her sweater and embraced her shoulders. She shot straight up on the backless bench and shivered. She felt as though something were crawling down her back, something with many legs, but she knew it was her imagination. She prayed it was her imagination.

I’m not kidding – I haven’t altered a word. In her attempt to be descriptive, this author WAY overused the adjectives and adverbs. My first thought was, “Ohhh, nooo. It’s going to be that kind of a book.” Nevertheless, I decided to give it a chance and kept reading for a bit. Then I came to these sentences:

Your dad is a famous astronaut. He’s on the first manned flight to mars and won’t be back for three years.

Seriously. If Ms. Fitzwater couldn’t do me the service of even proofreading her book – let alone editing it – I definitely don’t owe her the service of reading it.

But it’s a FREE book, what do you expect? I can hear the arguments now. So let me ask you a question: What is the entire point of giving away books for free?

Promoting the author’s work, right? The goal, therefore, is to create enough interest so that people will buy their other books, recommend them to friends, and write positive reviews. How is that possible if the author didn’t make the free book as good as one he or she charges for? Dying to Get Published is a terrible book. If it’s in any way autobiographical, I can tell the author right now, a good place to start is with some quality editing!

For most bad books, it might end there; in this author’s case, I happened to have her book on hand to use as an example to you, my author friends.

Point of caution: DON’T DO THIS TO YOUR READERS!

Why does editing matter? Because it can turn a hum-drum manuscript into a book people will not only want to read, but want to recommend. And some of the best marketing for an author is word-of-mouth marketing.

Here’s how I might have rewritten the opening paragraph of Dying to Get Published:

Jennifer slumped against the wall of the ugly, gray jail cell. The chill reached through her sweater, embracing her shoulders as she combed her hands through her hair. Suddenly, she felt the shivery sensation of a many-legged critter crawling down her back. Jennifer bolted upright, knowing the bug was just her imagination – praying it was her imagination.

Notice we went from 72 words to 57 words – that’s a conservation of 15 words, and it’s much more fluid and easier to read.

Here’s a breakdown:

  • What’s the point of repeating the word cold? Unless the coldness is important to the story (it’s not), this is utterly unnecessary.
  • Next – it’s the first paragraph; we have plenty of time to get to the long, taffy-brown description of the hair. Is it germane to the meaning of the opening paragraph? If not, lose it.
  • The backless bench? It’s a jail cell – most people have an idea of what a jail cell looks like. Unless this one’s special, no need to oversell the austerity of the scene.
  • Save the bulk of the words for the interesting aspect of the opening: the perhaps imaginary bugs crawling down Jennifer’s back.

Whether it’s fiction or nonfiction – you’ll do your readers AND your sales a favor by spending what you can afford on a professional editor.

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit our website to view/download your free eBook, The First-Time Author’s Guide to Hiring the Right Editor for YOU. If you’d like more information about our editing services, email us or call us today for your complimentary 30-minute consultation! 602.518.5376

 

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Who does a professional editor hire to edit her book?

For the next 18 days, we’ll be taking a little detour from the traditional marketing posts you’ve come to know and love on the Marcie Brock blog as I lead by example and follow my own writing prompts for the Author Blog Challenge. There’s still time to register. Join today and qualify for drawings for daily giveaways for every day that you post.

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Day 11 writing prompt:

Describe your editing process. Who edited your book? What was your relationship with your editor like? What could each of you have done to improve it? What might you do differently in the future?

This one is by far the easiest – and the most challenging – of all the questions to answer. As a professional editor, my ego almost got in the way when it came to having my own book edited. It wasn’t that I didn’t think it needed editing (actually, it needed less editing than proofreading); it was more a matter of who would be good enough to work on my book?

I didn’t know all that many people in the Phoenix area at the time, so I asked around and was referred to Vickie Mullins of Mullins Creative. Their business has morphed more into graphic design, branding, marketing, and book consulting these days – but at the time, editing and proofing were a core component of what they did. And they did a kickass job!

The funny thing is, even if you read the introduction my book with its full disclaimer to that some of the questions might make you squirm, it’s not until you actually read the some of the questions that you understand exactly why or how squirmy things might get. However, Vickie and I had a great conversation about the fact that the book could be a great title for Christian women’s groups, as it would give them an outlet to talk about all the stuff “proper ladies” never discuss. Would have been the furthest thing from my target audience, but I still think she might be right about that.

I read one comment from an Author Blog Challenge participant about fearing that an editor would mangle and twist her words so much so that her writing might become unrecognizable as her own. Here’s the thing I (a) always reassure my clients, (b) expect from any editor I hire to do contract work for me, and (c) expect from any editor I hire: an editor’s most essential job is to make the author’s words sound like them, only better. As editors, our goal – first and foremost – is to preserve the author’s voice. I know there are a LOT of editors out there who don’t do that. They bring their own spin, lens, and opinions into their editing – and it’s problematic, to be sure. I would say perhaps a third of my business comes from authors who’ve been disappointed by the first editor they hired.

My best suggestion is to get some references first. Then have a conversation to understand exactly what you can expect from your editor. Be clear about how much rewriting you are comfortable with. Do you want them to use the revision marks function in MS Word? While it might seem like a difficult conversation to have up front, it’s the best way to be sure you will get exactly what you want and expect from your editor.

Be aware that good editing is going to cost you some money, but it will be one of the best investments you can make in your book business.

I wrote an e-book about this that I send to prospective clients. You’re welcome to download your own copy of The First-Time Author’s Guide to Hiring the Right Editor for YOU to learn more about my perspective on what I believe is the second most important component to any published book – after completing the manuscript itself.

Happy editing!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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In honor of our 1-year anniversary (May 2, 2012), we’re hosting the Author Blog Challenge! It starts June 2 and is open to published authors, authors-in-progress, and would-be authors. Come check us out and register today!

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How to “GET LUCKY” with your book marketing

This post originally ran on my other blog on Wednesday, March 17, 2010.

As we’ve discussed before, book marketing is not rocket science. And it isn’t really a matter of luck, either. It’s about creating strong, lasting relationships with people who will either become your readers and fans, or who will refer fans and readers to you. How do you do this?

Here are 10 steps you probably already know, but may not be implementing for one reason for another:

  1. Get out there and meet people. Attend as many events as you can where your readers congregate.
  2. Look for opportunities to be a connector. Rather than always wondering what’s in it for you or how you can sell more books, become known for introducing smart people to each other.
  3. Use social media to build relationships – NOT to spam or sell.
  4. Be a resource for people. Willingly share information from your area of expertise without any expectations of gaining anything.
  5. Blog regularly. Offer quality content on a consistent basis.
  6. Make your website, blog, or Facebook page EASY for people to navigate.
  7. Thank people who recommend you or write reviews for your book immediately.
  8. FOLLOW UP!!!!
  9. Use video. It’s a bit more work, but worth the effort. Ask my good friend Joey Sampaga!
  10. Enjoy yourself. People are immensely attracted to others who are happy, upbeat, smiling, and look like they love what they do.

OLD IRISH BLESSING

May the road rise to meet you.
May the wind be always at your back,
The sun shine warm upon your face,
The rain fall soft upon your fields.
And until we meet again,
May God hold you in the hollow of his hand.

— Author Unknown

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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Advice-giving can be a dangerous business

If you propose to speak, always ask yourself:
Is it true? Is it necessary? Is it kind?
— Buddha
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A friend used to tease that my instincts as an editor must make life challenging for me because I see the errors or problems in so many situations. While that’s not an utterly inaccurate assessment, I prefer to view it as often seeing ways to improve things.

However, since I’m neither omniscient nor infallible, my way to improve things is usually just my opinion and/or suggestion. Unless, of course, it is a case of noticing something that is just flat-out incorrect.

Such is the situation with the current Infinity commercial, in which the announcer says, “If everyone accepted the status quo, the world would still be flat.” Actually, no. The world was never flat, so it could not still be flat. Even following the analogy they seemed to be attempting to its logical conclusion, chances are, by this date in 2012, someone other than Aristotle (384-322 BC; argued in his writings that the earth was spherical) or Columbus (1451-1506; reached India by sailing west from Spain because he knew the planet was round) would have long since proven the orbed nature of the earth.

Other frequent observations I make include people’s self-talk. Things like, “I’m always so broke,” or “You just watch. I’m sure I’m going to get fired.” This also goes for our blogs, Facebook posts, and the ways we interact with people. Since we empower the thoughts we give the most attention, why do we so often focus on the things we don’t want? Want to get in shape, publish your book, or find true love? It’s probably not going to happen if you focus on how fat you are, how much you don’t know about publishing, or how all the guys out there are jerks. (For more on this, I recommend two excellent books: Mike Dooley’s Infinite Possibilities and Sandra Anne Taylor’s Secrets of Attraction.)

Perhaps the most obvious observation comes with books: I can tell within a paragraph or two whether or not an author has had his or her work professionally edited. The worst thing is when the author is someone I know, and the subject matter is good but the book itself is terrible because they didn’t bother to hire an editor.

My challenge is: What, if anything, should I do about it?

Think about a little thing like having a grain of pepper stuck in your teeth or forgetting to zip your fly. Would you prefer to have someone tell you, or would your pride make that kind of comment too embarrassing to hear? Then amplify that a hundred-fold. Having someone tell you, “Your book really isn’t very good” is probably a lot like hearing “Your baby is ugly,” except in the case of the book, things can be done to improve it.

Quite a number of years ago, I was in a lousy relationship and bought a self-help program called Light His Fire, by Ellen Kreidman. She offered a money-back guarantee if the program didn’t help salvage your relationship, no matter how bad it was. Though my relationship turned out to be unsalvageable, I didn’t request a refund because I learned so many other important things from her program. One of those was a lesson that applies to this topic of advice. Kreidman’s suggestion: Unless someone specifically asks your opinion or advice, keep your mouth shut. And by and large, I think she is correct. We don’t do people favors by going around offering unsolicited advice or making them wrong. When they want your advice, Kreidman suggests, they will ask for it.

Hmmm… That still doesn’t really address my challenge. If I hear or see something I know could be vastly improved, what, if anything, should I do about it? Should I go my merry way, knowing a blogger is self-sabotaging her success or that an author is unlikely to find the publisher they’re seeking, given the current state of their book?

One suggestion from coaching circles is to ask, “Are you open to some feedback?” I think this works in certain situations — but it also can create an awkward impasse. What if the person really isn’t open to feedback but feels pressured to say they are? And what is the motivation behind my need to give the feedback in the first place? Is it really altruistic, or is it in some way intended to build myself up? In my situation as an editor, I would never want the person to think I’m ginning for business by insulting them, which is why I will probably never tell someone who doesn’t ask that their book really needs editing.

I’d love to hear your opinions on this! Have you ever offered unsolicited advice? Do you appreciate when others tell you, “You know what you should do…”? Would you want someone who had an expert opinion to give it to you if you didn’t ask for it? Tell us what you think in the comment section below…

Laura

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We welcome and encourage your thoughtful, courteous comments below.

__________________

Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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WRITING: Perhaps the most accessible art. So what’s your excuse?

When I was single, I always wanted to date a musician. I suppose I romanticized the idea – ever dreaming of having a man write a song for me and serenade me on my birthday. Some dreams come true. My husband is a guitarist who was in a moderately successful band called Dryspell in the early 90s. Evidently, active musicians aren’t the most reliable romantic partners. John tells me I should be glad I didn’t know him when he was in Dryspell, as his whole focus was the band. Girlfriends got part-time attention, if that. He still plays once in a while, although my serenade appears to be lost somewhere on his to-do list.

I, on the other hand, know next to nothing about music. I don’t read music or play any instruments, but I know what I like and I’m able, in general terms, to explain why. John and I have different tastes, too. UK artists like Sting and U2 are my favorites, while he loves the craggy voice of the Boss. One thing we both enjoy is watching the singing competition shows: American Idol, X Factor, and The Sing-Off. So far, we’ve pretty much coalesced around the same contestants, so perhaps our tastes are more similar than different.

One night, I was singing with the radio, and John had the strangest look on his face. “What?” I asked. “Are you saying I don’t sing well?”

As diplomatically as possible, he asked me, “Do you think you’re a good singer?” We still laugh about that.

So the other night, as we were watching Idol, I had to ask, “Do these people really think they can sing? Seriously – what would you tell me if I told you I wanted to audition for American Idol?”

“I might suggest you practice a little?” he asked with a shrug.

The thing I took away from this exchange is that all of the arts are not equal. I’ve often mused about the art of writing, in that it’s the art that seems most accessible to the widest number of people. Take singing, dancing, playing the piano, painting, sculpting … or even the art of throwing a 99-mile-an-hour fastball. None of those is, for most non-artists, a day-to-day activity.

Writing, on the other hand, is something most of us do, to even a marginal degree, almost every day. We text. We send emails. We write grocery lists and notes to our kids. Writing  in some capacity is, for most people, a function of daily life.

This is not to demean writing as an art. Few would argue that Poe’s poetry, Flagg’s fiction, or Simon’s stage plays qualify as anything other than art. Those possessing the gift of word magic obviously stand apart from the rest of us who blog and Tweet every day. On the whole, however, writing is an accessible art, in that almost anyone – provided they have a clear message to share or a story to tell – can create a book, because good editing can work miracles. No, it can’t make diamonds out of dirt, but in general, it’s the concept that becomes the book. For those poor, off-key souls auditioning in front of the whole world, on the other hand, no amount of editing, voice coaching – even a decade of rehearsing – is likely to make them good enough to land a record deal.

On a weekly basis, I meet people who say, “I’ve been thinking about writing a book someday.” Most never do, but it’s not because they can’t. They may believe they can’t – but that’s just an excuse.

If you’ve been thinking about writing a book for a while now but have been buying into your excuses, I issue you a challenge: Hit YouTube and look up a couple of the weaker American Idol auditions. Then wish those folks hearty congratulations – because even though nothing will make them better singers, at least they had the courage to try.

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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How will YOU celebrate “Be Kind to Writers and Editors Month”?

September has been designated as “Be Kind to Writers and Editors Month.” Now, I fully realize that writing is a tool virtually everyone uses at one time or another, but this month is set aside to honor those who’ve chosen writing and editing as their careers. Is there a writer or editor in your life who could use a little thank you or acknowledgment?

Here are a few ways you can Be Kind to Editors and Writers this month:
  1. Send an ecard to thank, acknowledge, or congratulate them during their special month.
  2. Email your favorite writer or editor and wish them a great day.
  3. Make a special point to read and comment on a blog post or article they wrote.
  4. Offer to buy them a cuppa something at their favorite coffee house. Trust me they have a favorite!
  5. Mention your favorite writer or editor in your own blog.
  6. Have a favorite book, story, or article they’ve written? Share it on the Twitter, FB, LinkedIn, and/or G+.
  7. Follow, friend, or like your favorite writers and editors – and encourage others to do the same.
  8. Post a comment or tribute about your favorite writer or editor (with a link) in the comments section below.
  9. Tweet Happy Be Kind to Editors and Writers Month or write it on your FB wall.
  10. Share this post with your social media and/or mailing list!

Although almost everyone writes at some point, writing and editing are specialized skills. The best writers and editors have invested years of time and practice to hone their skills and develop their expertise. As glamorous as the idea of a multi-city book tour and a visit to the Letterman show can be, that’s not the experience of most professional writers (or editors). It can be lonely and thankless work.

Even if you are a writer or editor, make a colleague’s day reach out and send a love note. It may come back to you in unexpected ways!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Two things you can do next: (1) Visit the Write | Market | Design Facebook page and “LIKE” it if you like it. (2) Visit Laura’s other blog.

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Poor spelling doesn’t equal inferior intelligence, but it does require a Plan B

After a recent conversation with a Facebook pal about her spelling challenges, I was reminded of this voicemail I received from a client a few years back:

Hi, Laura. It’s Elizabeth. I really hope I caught you in time. You know that article I sent you to edit? Don’t open it! I mean, I hope you didn’t look at it yet. I just reread it, and realized it’s terrible. I need to rework it. I’ll see what I can do with it later this afternoon, and send you my improved version tonight or tomorrow. Thanks.

Unfortunately, Elizabeth never sent me the revision.

Funny thing about writing: many people have absolutely ZERO confidence in their ability to do it. What they often fail to realize is that they are much more skilled than they give themselves credit for. And for those whose ability is less than stellar, that’s the whole reason editors have jobs, isn’t it?

What I’d like to convince my client, Elizabeth — and everyone else out there who feels similarly — is that there is absolutely nothing to be ashamed about with regard to their writing skills. No matter how bad the spelling or how egregious the grammar errors, none of that is representative of how smart she is; nor does it diminish the importance of the information she wants to share with her audience.

In a 2000 Suite101.com article, “What Does Your Spelling Say About You Behind Your Back?” Sandra Linville references Marilyn Vos Savant’s book, The Art of Spelling: The Madness and the Method. Vos Savant wrote her book after conducting a 1998 survey in her Parade Magazine column, in which she asked, “What does your spelling really say about you? Is spelling ability a measure of your education, intelligence, desire, or none of the above?”

In her article, Linville explains, “The survey garnered more than 42,000 responses, indicating that better organizational skills benefit spelling ability, rather than intelligence. However, Vos Savant realizes that inept spellers can look inept in other ways. A misspelled word can kill a job offer or result in a rejected proposal. She also states that an English-speaking perfect speller doesn’t exist.”

Corresponding with Vos Savant’s theory, it is widely reputed that Albert Einstein, the unquestionable genius physicist, was so bad at spelling that he was initially assumed to be retarded. In fact, according to the 1998 ScienceGoGo.com article, “Ten Obscure Factoids Concerning Albert Einstein,” Factoid #3 is:

He Was a Rotten Speller. Although he lived for many years in the United States and was fully bilingual, Einstein claimed never to be able to write in English because of “the treacherous spelling.” He never lost his distinctive German accent either, summed up by his catch-phrase “I vill a little t’ink.”

Some now purport that Einstein struggled with dyslexia, a learning disorder that impairs a person’s fluency or comprehension accuracy. However, this claim is only speculative. Nevertheless, spelling is only one of several serious difficulties facing people with dyslexia.

According to Dyslexia-Parent.com, there are four main challenges for a dyslexic person:

1. Spelling
2. Sentence punctuation
3. Handwriting
4. Sequencing ideas

In such a case, lack of intelligence clearly is not the issue for a challenged speller.

There is also the distinction to be made between poor cognitive spelling skills and never having learned to do it properly. As Philip Hensher writes in the UK’s The Independent:

Spelling may, in the end, not be a very reliable indicator of intelligence, and it is certainly possible to imagine very intelligent and articulate people who lack the skill. But society has agreed that it is significant, and there is no doubt that people, at some point in their lives, will be judged partly on the basis of whether they can spell or not. It is simply the job of education to teach that skill, and it is incredible to hear professional teachers sneering at the notion.

I fear that this attitude is not all that unusual, however. A couple of years ago, I agreed to teach a residential course for sixth-formers who were interested in becoming journalists. They were from a disadvantaged part of London, but I would say they were intrinsically bright and capable. I set some written work: it arrived: I held my head in horror. Not one of them was capable of writing 20 words without making a mistake in spelling, and sometimes an elementary one.

The point here is not that they lacked ability, but that their education had never impressed on them the importance of accuracy. It seemed perfectly plausible to them, and to their teachers, that native ability and enthusiasm would be enough to qualify them to write prose for a living. The idea that accuracy might be needed had literally never occurred to them.

One interesting yet seldom-mentioned fact is the converse of this idea that poor spelling is an indication of inferior intelligence, that is, good spelling is NOT necessarily an indication of intelligence. A person may have strong memorization and/or language skills without possessing comprehensive intelligence across all subjects.

Beyond spelling, another consideration is the fact that not all of us are inherently strong in verbal/linguistic skills. Renowned social scientist Howard Gardner developed a model known as multiple intelligences, meaning that although each of us has many ways in which we learn and perceive information, we generally have one primary area where we excel. The eight intelligences Gardner identified are: Verbal/Linguistic, Logical/Mathematical, Visual/Spatial, Intrapersonal, Interpersonal, Bodily/Kinesthetic, Musical/Rhythmic, and Naturalistic.

Although verbal and linguistic may be perceived as the most commonly emphasized of the eight intelligences, there are seven other skill sets at which a person may excel. Verbal/linguistic may be my personal strengths, but just ask my niece about my fiasco as a sub, teaching math to her 6th grade Montessori class.

What it comes down to is this: in business in particular, heighten and hone your natural skills and leverage them as far as you can – but HIRE OUT your weaknesses. Don’t worry that you don’t do it well as you hand over the project to your outsourcee – that’s why you’re hiring them!

My client who said she needed to rewrite her article before she sent it to me reminded me of those people who feel they have to clean their houses before the housekeeper arrives. That one also baffles me. Rather than focus on her imperfections, I wish she could celebrate her wisdom in reaching out for help. If we could all just get past our shame about our deficiencies and instead focus on the things we do well, life would be so much easier.

Laura

Originally posted on March 31, 2007 as “There’s No Shame in Being a Bad Speller/Poor Grammarian” on the blog Communication Made Easy, by Marcie Brock creator, Laura Orsini.

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We welcome and encourage your thoughtful, courteous comments below.

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